In essence, what does it mean to be successful in business?
Posted: Sat Jan 18, 2025 4:59 am
But, except for the variations in nomenclature, the central core remains unchanged: the 4Ps of marketing are the basic pillars of any and all strategies.
Sell.
But to do that, you need to build a brand . And this means much albania phone number resource more than just opening a sales channel and displaying merchandise. You need to design and build your brand on more than one pillar.
Do you want a well-known example in Brazil?
Havaianas. A simple rubber sandal.
Just over 20 years ago, it was one of the simplest and cheapest, sold in markets and aimed at a public with low purchasing power.
Who has never heard that “Havaianas were bricklayer's flip-flops ”?
But in 1994, the company launched Havaianas TOP. Instead of the classic white soles and blue or black straps, the new line came in bright colors and had a slightly higher heel.
Sell.
But to do that, you need to build a brand . And this means much albania phone number resource more than just opening a sales channel and displaying merchandise. You need to design and build your brand on more than one pillar.
Do you want a well-known example in Brazil?
Havaianas. A simple rubber sandal.
Just over 20 years ago, it was one of the simplest and cheapest, sold in markets and aimed at a public with low purchasing power.
Who has never heard that “Havaianas were bricklayer's flip-flops ”?
But in 1994, the company launched Havaianas TOP. Instead of the classic white soles and blue or black straps, the new line came in bright colors and had a slightly higher heel.