Statistics for the first month of work
Posted: Sat Jan 18, 2025 6:18 am
If we take general indicators, then the price of an application up to 300 rubles was initially designated as a good result. At the same time, the main thing for the company was not the number and price of applications, but the number and amount of sales. And in order to track these indicators, we, together with the customer, kept daily statistics on the sales funnel. We filled in information on the number of impressions, clicks, applications and the amount of expenses. And the company, in turn, - the number of measurements, sales and revenue.
As a result, during the first test month, the client recouped the costs of our services, the advertising budget, and also earned money. Considering that the company did not have a sales department and the manager contacted clients himself, we immediately realized that the transaction cycle would not be fast, and sales would come gradually.
Since the customer was satisfied with the result, we south korea phone number list continued our cooperation. However, we decided to immediately change the strategy for the second month of work. As planned, we tested all the combinations, found the best ones and now decided to include a quiz. Since some competitors used this method, and we had successful experience working with this direction.
We advertised the quiz
the client's needs for a warm or cold loggia
whether there is a need to do additional finishing or not
approximate dimensions of the loggia
And at the end they asked to leave their contacts in order to receive a cost estimate in response. Of course, when the customer contacted the client, he spoke about approximate values, since for a more accurate determination it was necessary to go to the site and take more detailed measurements. This stage, for us, was the second in the funnel.
As a result, during the first test month, the client recouped the costs of our services, the advertising budget, and also earned money. Considering that the company did not have a sales department and the manager contacted clients himself, we immediately realized that the transaction cycle would not be fast, and sales would come gradually.
Since the customer was satisfied with the result, we south korea phone number list continued our cooperation. However, we decided to immediately change the strategy for the second month of work. As planned, we tested all the combinations, found the best ones and now decided to include a quiz. Since some competitors used this method, and we had successful experience working with this direction.
We advertised the quiz
the client's needs for a warm or cold loggia
whether there is a need to do additional finishing or not
approximate dimensions of the loggia
And at the end they asked to leave their contacts in order to receive a cost estimate in response. Of course, when the customer contacted the client, he spoke about approximate values, since for a more accurate determination it was necessary to go to the site and take more detailed measurements. This stage, for us, was the second in the funnel.