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Transformation Story: Achieving Social Media Marketing Success with a LinkedIn Video Strategy
Before becoming a LinkedIn video strategist, Shanee Moret worked as a marketing associate at a South Florida physician recruiting startup. Her journey to LinkedIn success began with an unexpected and challenging moment: She was sitting in a hospital room caring for a critically ill child. Fourteen days after her daughter was hospitalized, Moret received an ultimatum from her employer: Return to work or lose her job.
This moment became a catalyst for change in her. She turned to Google to find ways to use her writing skills online. An article on LinkedIn changed her trajectory. After taking advice about outgoing messaging, she replaced her full-time income from her business with LinkedIn contacts.
However, Moret soon realized the limitations of an outward-looking strategy. “It was a lot of work,” she recalled, thinking about sending hundreds of messages and getting few replies. “Very few people would reply, and even if someone came to inquire, I would have to struggle to get through.”
Stay up to date: Get new marketing articles!
Don’t miss out on our upcoming social media marketing insights and strategies! Sign up to receive notifications when we publish new articles on Social Media Examiner. Our carefully crafted content will help you stay ahead of the curve and drive results for your business. Click the link below to sign up now and receive our annual report!
Transformation Story: Achieving Social Media Marketing Success with a LinkedIn Video Strategy
Before becoming a LinkedIn video strategist, Shanee Moret worked as a marketing associate at a South Florida physician recruiting startup. Her journey to LinkedIn success began with an unexpected and challenging moment: She was sitting in a hospital room caring for a critically ill child. Fourteen days after her daughter was hospitalized, Moret received an ultimatum from her employer: Return to work or lose her job.
This moment became a catalyst for change in her. She turned to Google to find ways to use her writing skills online. An article on LinkedIn changed her trajectory. After taking advice about outgoing messaging, she replaced her full-time income from her business with LinkedIn contacts.
However, Moret soon realized the limitations of an outward-looking strategy. “It was a lot of work,” she recalled, thinking about sending hundreds of messages and getting few replies. “Very few people would reply, and even if someone came to inquire, I would have to struggle to get through.”