#2: Determine the goals of your brand content
Posted: Sat Jan 18, 2025 6:38 am
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Once you have a clear idea of your voice, document it in your brand identity guide. Include details about your personality, tone of voice, language style, common themes, and any specific words or phrases that are integral to your brand voice. Whether using AI or not, this document will serve as a reference for you and your team when creating high-quality content, ensuring consistency in all communications.
The next step in the “VOICE” framework is to determine the goals of the content. What do you want to achieve with every piece of content you create? Do you want to sell a product, build a community, get people to subscribe to your channel, or something else? Having a clear goal is crucial as it guides the entire content creation process and helps you measure the success of your efforts.
Molly emphasizes the importance of content that has a clear purpose. She gives the example of Social Media Examiner's interactive posts, whose main purpose is to get people to comment and start a conversation.
By knowing this goal in advance, the social media review team can create content specifically designed to encourage engagement, such as asking thought-provoking questions or inviting people to share their experiences.
As a valued reader, you can save $550 on an all-access pass if you act now. Offer ends Friday!
Get details
Once you have a clear idea of your voice, document it in your brand identity guide. Include details about your personality, tone of voice, language style, common themes, and any specific words or phrases that are integral to your brand voice. Whether using AI or not, this document will serve as a reference for you and your team when creating high-quality content, ensuring consistency in all communications.
The next step in the “VOICE” framework is to determine the goals of the content. What do you want to achieve with every piece of content you create? Do you want to sell a product, build a community, get people to subscribe to your channel, or something else? Having a clear goal is crucial as it guides the entire content creation process and helps you measure the success of your efforts.
Molly emphasizes the importance of content that has a clear purpose. She gives the example of Social Media Examiner's interactive posts, whose main purpose is to get people to comment and start a conversation.
By knowing this goal in advance, the social media review team can create content specifically designed to encourage engagement, such as asking thought-provoking questions or inviting people to share their experiences.