#3: How to Use Humor to Create Instagram Reels
Posted: Sat Jan 18, 2025 8:53 am
The third pillar of Shannon’s strategy is humor. This may seem a iraq email list little intimidating, especially if you don't consider yourself naturally humorous. But humor doesn’t have to be laugh-out-loud humor—even a gentle laugh can do the trick.
To create humorous content, create a library of ideas by thinking about relatable situations in your industry or niche. For example, you can create humor for marketers by “laughing at Meta Business Suite and its complexity” or “thinking this reel will go viral and get 200 views and a spam account.” These situations are relatable to anyone involved in social media marketing, making them perfect for creating humorous content.
4 easy ways to make better instagram reels - how to make instagram reels using humor example
One way to incorporate humor into Reels is to use popular audio clips. These are often clips from movies, TV shows, or popular songs that people can lip-sync to while adding their own visual content. If you're not used to lip-syncing, you don't even have to do this—you can simply use the audio as a background while showcasing related visuals.
Note: Choose less saturated pop audio (less than 5K used). If you have a business account on Instagram, you can go to the Professional dashboard and scroll to Popular Audio to find the most popular sounds.
If you're not comfortable being on camera or lip-syncing, you can use tools like CapCut to create simple, fun video clips. CapCut allows you to create humorous content using stock footage or GIFs and adding your own subtitles. For example, you could use a funny GIF of someone looking confused and add text related to common challenges in your industry. For inspiration, Shannon says, look to TikTok.
To create humorous content, create a library of ideas by thinking about relatable situations in your industry or niche. For example, you can create humor for marketers by “laughing at Meta Business Suite and its complexity” or “thinking this reel will go viral and get 200 views and a spam account.” These situations are relatable to anyone involved in social media marketing, making them perfect for creating humorous content.
4 easy ways to make better instagram reels - how to make instagram reels using humor example
One way to incorporate humor into Reels is to use popular audio clips. These are often clips from movies, TV shows, or popular songs that people can lip-sync to while adding their own visual content. If you're not used to lip-syncing, you don't even have to do this—you can simply use the audio as a background while showcasing related visuals.
Note: Choose less saturated pop audio (less than 5K used). If you have a business account on Instagram, you can go to the Professional dashboard and scroll to Popular Audio to find the most popular sounds.
If you're not comfortable being on camera or lip-syncing, you can use tools like CapCut to create simple, fun video clips. CapCut allows you to create humorous content using stock footage or GIFs and adding your own subtitles. For example, you could use a funny GIF of someone looking confused and add text related to common challenges in your industry. For inspiration, Shannon says, look to TikTok.