Create Clear, Direct and Brief Messages
Posted: Sun Jan 19, 2025 4:27 am
To avoid scrolling, it's important to create ads with short, punchy, and easy-to-read messages.
Remember that these ads have a “sponsored” label at the top, so if you want to grab the public’s attention, you need to get the message across quickly.
Include your Brand Logo
If your goal is to improve brand awareness and reach new audiences, it is essential that all the ads you publish feature your brand logo.
Ads are seen not only by followers, but also by users united arab emirates business email list who, based on their demographics, are part of the target audience you select when setting up your campaigns.
Therefore, your story is likely to be seen by many people who have never heard of your brand.
Without a logo, the only place a user will see your business name is in the top right corner, so you run the risk of viewers scrolling past without knowing who your ad belongs to.
Maintain Aesthetic Coherence
Try to maintain the aesthetic of your account feed in the ads you schedule on stories. Make sure that sponsored posts fit with the design and format you normally use.
Both images and typography should reflect your brand's style.
Create Attractive Calls to Actions
One way to encourage impulse buying is to create limited-time offers. This way, you'll create a sense of urgency in users and encourage them to click on your website link.
Leverage Stories to Create Carousels
Messages don't always fit into 15 seconds or a still photo. That's why the social network created the carousel format for story ads.
These ads can be made up of three images or three 15-second videos. This way, you can share your message more clearly and give your content a sense of sequence.
Remember that users can skip ahead whenever they want, so it's essential that your carousels are engaging and spark interest.
What goals can be achieved with Instagram Story Ads?
Conclusion
Without a doubt, Instagram Story Ads can generate multiple benefits for your brand: from attracting potential customers and increasing brand awareness to increasing traffic to your website.
Put these tips into practice and you'll be able to create engaging ads that meet your goals and take your brand to the next level.
Remember that these ads have a “sponsored” label at the top, so if you want to grab the public’s attention, you need to get the message across quickly.
Include your Brand Logo
If your goal is to improve brand awareness and reach new audiences, it is essential that all the ads you publish feature your brand logo.
Ads are seen not only by followers, but also by users united arab emirates business email list who, based on their demographics, are part of the target audience you select when setting up your campaigns.
Therefore, your story is likely to be seen by many people who have never heard of your brand.
Without a logo, the only place a user will see your business name is in the top right corner, so you run the risk of viewers scrolling past without knowing who your ad belongs to.
Maintain Aesthetic Coherence
Try to maintain the aesthetic of your account feed in the ads you schedule on stories. Make sure that sponsored posts fit with the design and format you normally use.
Both images and typography should reflect your brand's style.
Create Attractive Calls to Actions
One way to encourage impulse buying is to create limited-time offers. This way, you'll create a sense of urgency in users and encourage them to click on your website link.
Leverage Stories to Create Carousels
Messages don't always fit into 15 seconds or a still photo. That's why the social network created the carousel format for story ads.
These ads can be made up of three images or three 15-second videos. This way, you can share your message more clearly and give your content a sense of sequence.
Remember that users can skip ahead whenever they want, so it's essential that your carousels are engaging and spark interest.
What goals can be achieved with Instagram Story Ads?
Conclusion
Without a doubt, Instagram Story Ads can generate multiple benefits for your brand: from attracting potential customers and increasing brand awareness to increasing traffic to your website.
Put these tips into practice and you'll be able to create engaging ads that meet your goals and take your brand to the next level.