Validation Through Metrics
Posted: Sun Jan 19, 2025 5:00 am
It is not only essential to define the data strategy in detail, but also to validate it through metrics. As with any marketing action, the key to successfully using source data is the ability to measure results.
Measure the results of your strategy
While effectively measuring the channel in which data is applied vatican city business email list helps optimize media, evaluating the effectiveness of the specific data strategy improves the overall marketing strategy.
Conclusion
At this point, we have understood the importance of first-party data : all the data that the organization must collect from the first source through the website, CRM, social networks, applications and even offline.
The advantage of this type of data is that you will not depend on a third party to obtain it and, therefore, you will reduce expenses and be able to increase engagement and loyalty.
Get to know your users better through the data they can provide you with!
Measure the results of your strategy
While effectively measuring the channel in which data is applied vatican city business email list helps optimize media, evaluating the effectiveness of the specific data strategy improves the overall marketing strategy.
Conclusion
At this point, we have understood the importance of first-party data : all the data that the organization must collect from the first source through the website, CRM, social networks, applications and even offline.
The advantage of this type of data is that you will not depend on a third party to obtain it and, therefore, you will reduce expenses and be able to increase engagement and loyalty.
Get to know your users better through the data they can provide you with!