Why repeat customers are important to restaurants

[ishanijerin1]

Repeat customers are essential for restaurants. There are three main reasons for this.



Stable sales, unaffected by trends
There is almost no cost to attract customers
Leads to new customer acquisition


Let's take a closer look at each one.



Reason 1: Sales are stable and not affected by trends.
Repeat customers are regulars who visit serbia email address a restaurant multiple times.

Since customers are already satisfied with the restaurant's food and service, this has the major advantage of making it less likely for them to leave and resulting in stable sales.

In fact, according to a survey on the reality of repeat restaurant visits and factors behind repeat visits conducted by Recruit Lifestyle Co., Ltd. , nearly 80% of people who eat out at least once a month choose a restaurant they have already visited rather than trying a new restaurant.



Acquiring new customers is highly uncertain and can be easily affected by trends such as seasons, economic conditions, and social media.

Having repeat customers makes it possible to secure a certain level of sales without being affected by such things.

For example, if a restaurant has an average customer spend of 5,000 yen, and has 10 customers who return twice a week, that alone will ensure sales of 100,000 yen per week.



Stable profits are extremely important in running a restaurant, and having repeat customers greatly contributes to stabilizing business operations.



Reason 2: It costs almost nothing to attract customers
Acquiring new customers can require significant advertising, promotion, and campaign costs.

No matter how many new customers you acquire, if it costs a huge amount of money to do so, your business situation will never be stable.



On the other hand, repeat customers incur very few of these costs.

Repeat customers will voluntarily return due to their past positive experiences, which helps minimize the cost of attracting customers .



It is said that the cost of attracting repeat customers is one-fifth of the cost of acquiring new customers.

In the restaurant industry, there is something called the "5:25 rule" (reducing customer attrition by 5% increases profit margins by 25%), which shows how important it is to gain repeat customers.



Reason 3: It leads to new customer acquisition
Repeat customers also play an important role in attracting new customers.

Satisfied repeat customers can refer your business to friends and acquaintances, helping to attract new customers.

It's a natural way to acquire new customers without spending a lot of money.



In fact, I'm sure there are many people who have had the experience of going to a restaurant that was recommended to them by a friend.

Referrals from acquaintances and friends are more trustworthy, so customers are more likely to visit the store, and their satisfaction after visiting tends to be higher.



Customer word-of-mouth is an extremely powerful advertising tool, and it can easily create a virtuous cycle by attracting new customers, who then become repeat customers and bring in new customers.