Top 5 Books on B2B Marketing
Posted: Sun Jan 19, 2025 6:09 am
Christopher Ryan "Winning B2B Marketing"
Christopher Ryan is the CEO of Fusion Marketing Partners and is a respected expert in B2B marketing with 25 years of experience.
What can you learn from this book:
Learn about the specifics of conducting B2B marketing campaigns.
Get an idea of what B2B marketing is and the key qualities of a good B2B marketer.
Learn about the approximate structure of all elements of a marketing campaign: marketing research, plan, etc.
John Coe "B2B Marketing and Sales"
John Coe has over 25 years rich people data package of hands-on experience in B2B marketing. He has used his knowledge to write a book and present an empirically proven method that combines traditional sales techniques with new ones to deliver superior results.
By using John Coe's B2B Marketing Method, you can achieve consistent sales growth and increase your return on investment.
Anna Chernysheva, Tatyana Yakubova “Industrial B2B marketing”
If you are interested in theoretical and practical issues of B2B marketing, its modern understanding and application features, this publication will undoubtedly be useful. In addition, in the book you will be able to find methods of product, price and distribution policy, as well as tools for promoting goods and services for enterprises operating in the B2B market.
Industrial B2B Marketing
The authors have supplemented the book with many examples that show the real activities of various enterprises and organizations. And the control questions, situational tasks, tests and cases contained in it will help you assess your knowledge in the field of B2B marketing.
Ray Wright "B2B Marketing. Step-by-Step Guide"
After reading this book, you will get a structured understanding of the specifics of industrial marketing. In addition, you will be able to understand the specifics of national and international marketing. Ray Wright offers his readers examples from his own practice that demonstrate the specifics of local and global B2B marketing.
Sergey Kushch, Maria Smirnova “Marketing in B2B markets. Relational approach"
This publication offers to study the theoretical and practical aspects of B2B marketing, its features operating in modern markets. The reader is given the opportunity to learn the specifics of the formation and development of relationships between B2B companies and the processes of their management.
Marketing in B2B Markets. Relationship Approach
In addition, you will gain an understanding of how relationship management is coordinated.
The block of theoretical information on B2B marketing is supplemented by the results of large-scale scientific research on Russian industrial markets conducted by the Graduate School of Management of St. Petersburg State University.
Christopher Ryan is the CEO of Fusion Marketing Partners and is a respected expert in B2B marketing with 25 years of experience.
What can you learn from this book:
Learn about the specifics of conducting B2B marketing campaigns.
Get an idea of what B2B marketing is and the key qualities of a good B2B marketer.
Learn about the approximate structure of all elements of a marketing campaign: marketing research, plan, etc.
John Coe "B2B Marketing and Sales"
John Coe has over 25 years rich people data package of hands-on experience in B2B marketing. He has used his knowledge to write a book and present an empirically proven method that combines traditional sales techniques with new ones to deliver superior results.
By using John Coe's B2B Marketing Method, you can achieve consistent sales growth and increase your return on investment.
Anna Chernysheva, Tatyana Yakubova “Industrial B2B marketing”
If you are interested in theoretical and practical issues of B2B marketing, its modern understanding and application features, this publication will undoubtedly be useful. In addition, in the book you will be able to find methods of product, price and distribution policy, as well as tools for promoting goods and services for enterprises operating in the B2B market.
Industrial B2B Marketing
The authors have supplemented the book with many examples that show the real activities of various enterprises and organizations. And the control questions, situational tasks, tests and cases contained in it will help you assess your knowledge in the field of B2B marketing.
Ray Wright "B2B Marketing. Step-by-Step Guide"
After reading this book, you will get a structured understanding of the specifics of industrial marketing. In addition, you will be able to understand the specifics of national and international marketing. Ray Wright offers his readers examples from his own practice that demonstrate the specifics of local and global B2B marketing.
Sergey Kushch, Maria Smirnova “Marketing in B2B markets. Relational approach"
This publication offers to study the theoretical and practical aspects of B2B marketing, its features operating in modern markets. The reader is given the opportunity to learn the specifics of the formation and development of relationships between B2B companies and the processes of their management.
Marketing in B2B Markets. Relationship Approach
In addition, you will gain an understanding of how relationship management is coordinated.
The block of theoretical information on B2B marketing is supplemented by the results of large-scale scientific research on Russian industrial markets conducted by the Graduate School of Management of St. Petersburg State University.