International Marketing: Goals, Objectives, Ways of Organization
Posted: Sun Jan 19, 2025 6:25 am
What is it? International marketing is an effort to promote goods and services outside the company's country of origin. It is available to businesses of any format - from large corporations to small individual entrepreneurs.
How to launch? Before you start selling abroad, you need to study the demand, the cultural code of the countries where you plan to promote the product, and the peculiarities of the national mentality. It is also important to launch marketing research.
The article explains:
The concept of skype data package international marketing
Features of international marketing
Objectives of International Marketing
The main tasks of international marketing
The Impact of the Environment on International Marketing
Key Strategies for International Marketing
First steps in organizing international marketing
Product Adaptation Strategy in International Marketing
Examples of successful international marketing
Frequently Asked Questions About International Marketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The concept of international marketing
In the context of working with external markets, the marketing activities of companies acquire special significance and relevance. Strategic nature – that is what this area of decision-making implies. From the point of view of long-term planning, the determining factors for companies are decisions on entering international markets, technologies/methods of penetration into them, participation in the global division of labor.
An integral part of their strategic plans is the program of interstate development of the enterprise that is going to carry out this activity or is already carrying it out. The company needs to develop a concept of foreign economic activity and international marketing in order to enter foreign markets.
The concept of international marketing
The concept of international marketing refers to the foreign economic activity of a company in this area. It is impossible to find a clearly formulated definition, although it is widely used among specialists. Marketing, implemented beyond national borders and/or by the efforts of a company that has overcome them - this definition is most often understood using this term. The sale of products by a company outside its own country is a more complete definition of international marketing, but subject to the fulfillment of one of the conditions (or both):
The company that sells the products is part of an organization that operates internationally.
The company influences marketing operations conducted in another country.
In these marketing organizations – ECOMAR (European Society), IMF (International Federation), AMA (American Association) – experts discuss international marketing activities.
How to launch? Before you start selling abroad, you need to study the demand, the cultural code of the countries where you plan to promote the product, and the peculiarities of the national mentality. It is also important to launch marketing research.
The article explains:
The concept of skype data package international marketing
Features of international marketing
Objectives of International Marketing
The main tasks of international marketing
The Impact of the Environment on International Marketing
Key Strategies for International Marketing
First steps in organizing international marketing
Product Adaptation Strategy in International Marketing
Examples of successful international marketing
Frequently Asked Questions About International Marketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The concept of international marketing
In the context of working with external markets, the marketing activities of companies acquire special significance and relevance. Strategic nature – that is what this area of decision-making implies. From the point of view of long-term planning, the determining factors for companies are decisions on entering international markets, technologies/methods of penetration into them, participation in the global division of labor.
An integral part of their strategic plans is the program of interstate development of the enterprise that is going to carry out this activity or is already carrying it out. The company needs to develop a concept of foreign economic activity and international marketing in order to enter foreign markets.
The concept of international marketing
The concept of international marketing refers to the foreign economic activity of a company in this area. It is impossible to find a clearly formulated definition, although it is widely used among specialists. Marketing, implemented beyond national borders and/or by the efforts of a company that has overcome them - this definition is most often understood using this term. The sale of products by a company outside its own country is a more complete definition of international marketing, but subject to the fulfillment of one of the conditions (or both):
The company that sells the products is part of an organization that operates internationally.
The company influences marketing operations conducted in another country.
In these marketing organizations – ECOMAR (European Society), IMF (International Federation), AMA (American Association) – experts discuss international marketing activities.