How to choose a speaker
Posted: Sun Jan 19, 2025 7:06 am
The announcer must meet the objectives of your advertising. Pay attention to his age, voice timbre, gender, as well as what styles he works in and whether he is able to present information the way you need. Researchers at the CXL Institute (a universal marketing training platform) believe that female voices are more trustworthy than male ones. But you need to take into account the individuality of the video.
How to choose a speaker for audio advertising
To decide on a speaker, decide on the following points:
Advertising objective. The vnpay data package timbre and tone of voice increase the assimilation of information. Male voices sound more expert and authoritative, while female voices sound more trusting and soothing.
Potential buyers. For example, if you are advertising a face cream, it would be better to tell the story from a woman's point of view.
Emotions. What feelings do you want to evoke in your listeners? Women's voices are calming, while men's voices are stimulating.
Create a profile of the potential client. Write down everything you know about the target audience. Analyzing this information will help you decide on other parameters of the speaker. You should choose a narrator from the same age group to which the listeners belong. Peers inspire more trust in people. For example, if you are advertising new gadgets, then choose a young speaker. If the object of advertising is a remedy for age-related diseases, then it is better to choose a middle-aged or elderly narrator for it.
In addition, the timbre and tone of the voice should correspond to the topic of the audio advertising. To sell tickets to a concert, you need an energetic voice, and to offer to relax in separate houses in nature - a peaceful and caring one.
Melody for audio advertising
Before you approve the music for your video, make sure that its mood and rhythm match the image of the product you are creating. A spa would not be suited to a dance or aggressive melody, and a store selling drum kits would not be suited to a slow and calm melody. The music should match the script of the video and complement the image of your brand.
Case: VT-
How to choose a speaker for audio advertising
To decide on a speaker, decide on the following points:
Advertising objective. The vnpay data package timbre and tone of voice increase the assimilation of information. Male voices sound more expert and authoritative, while female voices sound more trusting and soothing.
Potential buyers. For example, if you are advertising a face cream, it would be better to tell the story from a woman's point of view.
Emotions. What feelings do you want to evoke in your listeners? Women's voices are calming, while men's voices are stimulating.
Create a profile of the potential client. Write down everything you know about the target audience. Analyzing this information will help you decide on other parameters of the speaker. You should choose a narrator from the same age group to which the listeners belong. Peers inspire more trust in people. For example, if you are advertising new gadgets, then choose a young speaker. If the object of advertising is a remedy for age-related diseases, then it is better to choose a middle-aged or elderly narrator for it.
In addition, the timbre and tone of the voice should correspond to the topic of the audio advertising. To sell tickets to a concert, you need an energetic voice, and to offer to relax in separate houses in nature - a peaceful and caring one.
Melody for audio advertising
Before you approve the music for your video, make sure that its mood and rhythm match the image of the product you are creating. A spa would not be suited to a dance or aggressive melody, and a store selling drum kits would not be suited to a slow and calm melody. The music should match the script of the video and complement the image of your brand.
Case: VT-