Types and structure of product range
Depending on the location of the products, the following types of assortment are distinguished:
Industrial: goods and materials produced in a certain branch of industry. One of the types of such nomenclature is manufactured products. In this case, the range consists of goods produced on the basis of raw materials of a specific type of industry.
Retail: products sold in stores.
In accordance with zalo data package the differences in the width, size and depth of the product line , as well as taking into account the number and types of product items, the following classification of the assortment can be given:
Simple: characterized by a minimum number of subgroups and product names.
Complex: in this case we are dealing with a large number of subcategories and products.
Group: characterized by the homogeneity of the included positions.
Expanded: contains a large number of subgroups and names.
Branded: consists of goods of the same brand.
Types and structure of product range
Depending on specialization, the product range can be divided into three types:
Basic: is the basic (core) for manufacturing or trading companies.
Accompanying: complementary and secondary to the main list of positions.
Mixed: includes many product groups of different types, varieties and brands.
Classification of product range based on the level of satisfaction of consumer demands:
Optimal: includes the types of products that best meet consumer needs.
Rational: contains products that meet the real needs of customers and contribute to improving the quality of life.
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When forming the structure of the product range, it is necessary to take into account such factors as the type of business (retail or wholesale), the location of the enterprise and the needs of the target audience. The basis of its structure is the breadth of coverage and the composition of the product list. According to this criterion, the range can be divided into the following types:
Wide: over 1 thousand items.
Limited: from 200 to 1 thousand items.
Narrow: up to 200 positions.
Specialized .
Different types of retail businesses can be classified based on their product range and product line structure:
Specialized: selling only one type of product. Examples include selling jeans, packaging, scooters, etc.
Universal (usually non-food): have a wide range of products in various categories.
Grocery general stores: hypermarkets and supermarkets selling food products and everyday goods.
The structure of the industrial assortment is built taking into account the relationships of connections between different product categories. The specific weight of each product position in the general list is analyzed. Based on such data, an assortment matrix is built (a list of products for sale over a certain period of time, for example, a calendar year).