Online exhibitions should be prepared early and with brains
Posted: Sun Jan 19, 2025 8:18 am
Slowly, I have been standing at the forefront of digital marketing with foreign trade companies for a long time. I can really empathize with them - is there any group with a harder time than foreign trade people? Since the outbreak of the epidemic, not to mention watching all the domestic and foreign sports events, now we have to go back to work and production and continue our life, with new problems every day! It is no exaggeration to say that we are walking on the edge of a knife!
But don’t panic, no matter what the final landing form is, as long as we are prepared, this challenge may also be a new opportunity. The emergence of any new marketing channel means dividends, and dividends are always reserved for those who are prepared.
Compared with offline exhibitions, it is undeniable that some advantages of online exhibitions are very prominent
From the perspective of buyers, first of all, customers costa rica b2b leads do not need to travel thousands of miles to Guangzhou to participate as in previous years, breaking through time and regional restrictions. Secondly, as foreign buyers are still in home quarantine, with adequate publicity through various channels, the flow of buyers will be very considerable.
From the perspective of exhibitors, since small and medium-sized enterprises have limited budgets, online exhibitions are an opportunity to narrow the gap between them and large enterprises. As long as enterprises make good online layouts, they will no longer have to envy the large enterprises' golf course-like booth areas, tycoon-style booth layouts, and endless customer traffic.
In order to help small and medium-sized enterprises understand the trend and make countermeasures, we first analyze the information compiled from various channels (highlight the key points):
1. B2B is the main focus and B2C is the secondary focus. All 25,000 companies and exhibits are online and distributed according to the original physical exhibition areas;
2. Set up a cross-border e-commerce zone to encourage qualified enterprises to participate;
3. Each enterprise has an independent 10×24-hour live broadcast room, which can provide both face-to-face and group live broadcasts;
4. The Ministry of Commerce will provide special training to enterprises to enhance their live streaming sales capabilities;
5. The platform will provide functions such as on-demand playback, video uploading, interactive communication, and sharing to enrich the presentation of the exhibition.
But don’t panic, no matter what the final landing form is, as long as we are prepared, this challenge may also be a new opportunity. The emergence of any new marketing channel means dividends, and dividends are always reserved for those who are prepared.
Compared with offline exhibitions, it is undeniable that some advantages of online exhibitions are very prominent
From the perspective of buyers, first of all, customers costa rica b2b leads do not need to travel thousands of miles to Guangzhou to participate as in previous years, breaking through time and regional restrictions. Secondly, as foreign buyers are still in home quarantine, with adequate publicity through various channels, the flow of buyers will be very considerable.
From the perspective of exhibitors, since small and medium-sized enterprises have limited budgets, online exhibitions are an opportunity to narrow the gap between them and large enterprises. As long as enterprises make good online layouts, they will no longer have to envy the large enterprises' golf course-like booth areas, tycoon-style booth layouts, and endless customer traffic.
In order to help small and medium-sized enterprises understand the trend and make countermeasures, we first analyze the information compiled from various channels (highlight the key points):
1. B2B is the main focus and B2C is the secondary focus. All 25,000 companies and exhibits are online and distributed according to the original physical exhibition areas;
2. Set up a cross-border e-commerce zone to encourage qualified enterprises to participate;
3. Each enterprise has an independent 10×24-hour live broadcast room, which can provide both face-to-face and group live broadcasts;
4. The Ministry of Commerce will provide special training to enterprises to enhance their live streaming sales capabilities;
5. The platform will provide functions such as on-demand playback, video uploading, interactive communication, and sharing to enrich the presentation of the exhibition.