Psychology of Color in Marketing
Posted: Sun Jan 19, 2025 8:26 am
Color is very important in marketing psychology because it activates emotions, sending a subconscious signal to the brain. Therefore, the design of advertising creatives using a palette is very important for successful promotion of a product.
The peculiarity of the impact using color is that it is perceived on a subconscious level, unnoticed by the buyer. According to research, at least 90% of opinions about a product are based on the palette used. For example, the beverage manufacturer Coca-Cola has significantly modified its logo several times over the course of 130 years. However, each version invariably included a bright red color. Thanks to this, 94% recognize the products of this brand by one visual palette.
Psychology of Color in Marketing
Influencing the buyer Reason to Choose Our Database Service with color is actively used by other world-famous companies: McDonald's, KFC, Starbucks, Colgate, Apple, Microsoft and Google. Targeted research groups are involved in selecting the optimal palette.
Note that in many places – hospitals, railway stations, shopping malls, airports – bright colours are avoided in order to create a neutral emotional background and a feeling of cleanliness for the visitor. For example, light colours are usually used in the interior of clinics. White colour predominates, which promotes calm and tranquillity, creates a feeling of safety. In retail, advertising red banners are often used to attract the attention of the audience, especially if they say “Sale”.
Pay attention to the color scheme of your office. Perhaps changing neutral and pale tones to bright, juicy ones will help to increase the efficiency of employees and their level of satisfaction from being in their workplace. Similarly, in a cafe, restaurant, store, using a bright palette can increase traffic and help the buyer make a decision to make a purchase.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
The peculiarity of the impact using color is that it is perceived on a subconscious level, unnoticed by the buyer. According to research, at least 90% of opinions about a product are based on the palette used. For example, the beverage manufacturer Coca-Cola has significantly modified its logo several times over the course of 130 years. However, each version invariably included a bright red color. Thanks to this, 94% recognize the products of this brand by one visual palette.
Psychology of Color in Marketing
Influencing the buyer Reason to Choose Our Database Service with color is actively used by other world-famous companies: McDonald's, KFC, Starbucks, Colgate, Apple, Microsoft and Google. Targeted research groups are involved in selecting the optimal palette.
Note that in many places – hospitals, railway stations, shopping malls, airports – bright colours are avoided in order to create a neutral emotional background and a feeling of cleanliness for the visitor. For example, light colours are usually used in the interior of clinics. White colour predominates, which promotes calm and tranquillity, creates a feeling of safety. In retail, advertising red banners are often used to attract the attention of the audience, especially if they say “Sale”.
Pay attention to the color scheme of your office. Perhaps changing neutral and pale tones to bright, juicy ones will help to increase the efficiency of employees and their level of satisfaction from being in their workplace. Similarly, in a cafe, restaurant, store, using a bright palette can increase traffic and help the buyer make a decision to make a purchase.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free