5 Tips to Improve Your Company's Performance with the Help of a Marketing Director
Posted: Sun Jan 19, 2025 9:21 am
Include the marketing director among the company's top managers.
This step has a serious justification. In this way, you, as a business owner, will demonstrate to the hired employee that you trust him not only with a specific area of the company's activities, but are also ready to listen to his opinion in solving other equally important issues; marketing is one of the driving forces of the business for you.
At general meetings, where managers of all levels are present, many important issues of the enterprise's work are resolved more quickly. The marketer must take part in the analysis of the financial condition of the company, economic activity and the development of a general strategy.
Designate a marketing director as the liaison between multiple departments.
To ultimately get an how you can use this database effectively objective assessment of the level of customer satisfaction with the product and the company as a whole and to influence it, assign control over several departments to the marketing director. Customers form their opinions using at least six communication channels.
It is impossible to achieve a high level of service and product quality if each of the links that influences this works autonomously. Only by being in one chain, by combining the efforts of various functional areas can we achieve uniform quality and work on improving it.
Experience shows that by establishing a dialogue with customers, companies increase their revenue growth rates by more than 10% and reduce customer service costs by almost 20%.
Create a plan for your marketing department.
Sometimes there is a situation when a company has developed a general long-term work plan, but there are no clear steps for marketers. This makes it very difficult to achieve real results.
It is important to write such a plan so that each department is coordinated and ready to implement the tasks set. For example, if the marketing department plans to launch a new product line, but the production is not ready for it, or the recruiting department does not provide the necessary number of employees, then the fulfillment of the overall task will be at risk.
This step has a serious justification. In this way, you, as a business owner, will demonstrate to the hired employee that you trust him not only with a specific area of the company's activities, but are also ready to listen to his opinion in solving other equally important issues; marketing is one of the driving forces of the business for you.
At general meetings, where managers of all levels are present, many important issues of the enterprise's work are resolved more quickly. The marketer must take part in the analysis of the financial condition of the company, economic activity and the development of a general strategy.
Designate a marketing director as the liaison between multiple departments.
To ultimately get an how you can use this database effectively objective assessment of the level of customer satisfaction with the product and the company as a whole and to influence it, assign control over several departments to the marketing director. Customers form their opinions using at least six communication channels.
It is impossible to achieve a high level of service and product quality if each of the links that influences this works autonomously. Only by being in one chain, by combining the efforts of various functional areas can we achieve uniform quality and work on improving it.
Experience shows that by establishing a dialogue with customers, companies increase their revenue growth rates by more than 10% and reduce customer service costs by almost 20%.
Create a plan for your marketing department.
Sometimes there is a situation when a company has developed a general long-term work plan, but there are no clear steps for marketers. This makes it very difficult to achieve real results.
It is important to write such a plan so that each department is coordinated and ready to implement the tasks set. For example, if the marketing department plans to launch a new product line, but the production is not ready for it, or the recruiting department does not provide the necessary number of employees, then the fulfillment of the overall task will be at risk.