This year's SMB Day not only
Posted: Sun Jan 19, 2025 9:44 am
After the placement function, the CTR increased by 42%. Want to achieve the same low-cost, high-conversion LAP results as these brands? Join the merchant club membership program now: :s.linebizZQ2B0 Editors of three brands reveal their practical experience shares strategies for operating official accounts and operating LAP advertising, but also invites three SMB merchants to share their personal experience, namely, Stepping Stone, Super Buy, and the editor's representative of Maobai Market, to share their first-hand business experience. Stepping Stone: Helping friends label labels helps predict customers’ potential consumption needs Stepping Stone e-commerce manager Lin Huanjie pointed out that after operating the official account, they actively help tag their friends, and later hope to use CRM data to help customers create future consumption journeys.
For example, if a customer buys a reference book for the first semester of the third grade of elementary school, half a year later, he can use the official account to push the reference book for the next semester to guide consumption. In addition, Stepping Stone also makes extensive use of the graphic menu of the official account. With the assistance france phone number data of LINE's maintenance partners, the graphic menu design is divided into three major areas, including the brand's latest discounts, shopping network exclusive activities, and member-related services, in order to satisfy Most of the questions raised by friends can effectively reduce the work burden of stores and customer service.
SuperBuy Market: Use LAP to target two major groups of customers and effectively reduce switching costs SuperBuy market website director Qiu Chuangyue mentioned that they currently have two main groups of customers. One is the short-wave customer group who is keen to buy seasonal fruits. We use the first-party information obtained in previous years to target them and place LAP ads to invite them to place orders again this year. . The other type is a group of food-buying customers who will always repurchase. Based on the preferences and profile of this group of people, by using the LAP system settings, we specifically target "similar advertising audiences" to find more potential customers. SuperBuy Market uses the LINE enterprise management platform. In the long run, the CPC is less than $3, the CVR conversion rate is 2 times, and the CPA conversion cost is reduced by 68%.
For example, if a customer buys a reference book for the first semester of the third grade of elementary school, half a year later, he can use the official account to push the reference book for the next semester to guide consumption. In addition, Stepping Stone also makes extensive use of the graphic menu of the official account. With the assistance france phone number data of LINE's maintenance partners, the graphic menu design is divided into three major areas, including the brand's latest discounts, shopping network exclusive activities, and member-related services, in order to satisfy Most of the questions raised by friends can effectively reduce the work burden of stores and customer service.
SuperBuy Market: Use LAP to target two major groups of customers and effectively reduce switching costs SuperBuy market website director Qiu Chuangyue mentioned that they currently have two main groups of customers. One is the short-wave customer group who is keen to buy seasonal fruits. We use the first-party information obtained in previous years to target them and place LAP ads to invite them to place orders again this year. . The other type is a group of food-buying customers who will always repurchase. Based on the preferences and profile of this group of people, by using the LAP system settings, we specifically target "similar advertising audiences" to find more potential customers. SuperBuy Market uses the LINE enterprise management platform. In the long run, the CPC is less than $3, the CVR conversion rate is 2 times, and the CPA conversion cost is reduced by 68%.