Tips and rules for communicating with a decision maker
Posted: Sun Jan 19, 2025 10:09 am
If you are arranging a meeting with a decision maker, if possible, study all the available information about him, and above all – information related to the professional sphere: education, career success, position, previous places of work. This will make it easier to achieve the desired effect during the presentation.
It wouldn't hurt to find out what the decision maker is interested in and how he spends his free time. If you casually tell him that you have common interests, he will warm up to you faster.
When preparing, pay components of a job seekers database attention to a competent presentation of the product and a response to possible objections. Describe your proposal in more detail, highlight its key advantages for the specified company. Outline the terms of the agreement that are suitable for you, so that in the event of a successful outcome you do not waste time on the final wording.
Presentation for clients
Key Tips for Talking to a Decision Maker
Discuss strategy, not tactics. The person on whom the future of the company depends is concerned not with the question of "how", but with "why". He is interested in what benefit your product will bring to the organization, what goals can be achieved with its help. Explain that the product will increase revenue, reduce costs, and speed up the production process.
Present results, not features. A senior employee will not go into technical details, since using the product is not his job. It is necessary to present specific situations, report on current achievements, demonstrate options for how the product can be used.
Don't start a meeting by discussing price. If the decision maker has really paid attention to the product, then the cost is not the main criterion for him. Attempts to attract him with a low price may indicate a lack of other advantages.
Speak the same language. Avoid using scientific terms and building cumbersome phrases. If the decision maker does not have deep knowledge of the topic, he will probably decide to end the conversation.
Behave like a decision maker. Management always prefers to deal with people of equal status. If a salesperson doubts and considers it necessary to discuss all issues with the management, they will not listen to him. Be bolder and show that you are the main boss in your organization.
Any sale in the B2B segment is ba
It wouldn't hurt to find out what the decision maker is interested in and how he spends his free time. If you casually tell him that you have common interests, he will warm up to you faster.
When preparing, pay components of a job seekers database attention to a competent presentation of the product and a response to possible objections. Describe your proposal in more detail, highlight its key advantages for the specified company. Outline the terms of the agreement that are suitable for you, so that in the event of a successful outcome you do not waste time on the final wording.
Presentation for clients
Key Tips for Talking to a Decision Maker
Discuss strategy, not tactics. The person on whom the future of the company depends is concerned not with the question of "how", but with "why". He is interested in what benefit your product will bring to the organization, what goals can be achieved with its help. Explain that the product will increase revenue, reduce costs, and speed up the production process.
Present results, not features. A senior employee will not go into technical details, since using the product is not his job. It is necessary to present specific situations, report on current achievements, demonstrate options for how the product can be used.
Don't start a meeting by discussing price. If the decision maker has really paid attention to the product, then the cost is not the main criterion for him. Attempts to attract him with a low price may indicate a lack of other advantages.
Speak the same language. Avoid using scientific terms and building cumbersome phrases. If the decision maker does not have deep knowledge of the topic, he will probably decide to end the conversation.
Behave like a decision maker. Management always prefers to deal with people of equal status. If a salesperson doubts and considers it necessary to discuss all issues with the management, they will not listen to him. Be bolder and show that you are the main boss in your organization.
Any sale in the B2B segment is ba