8 steps to recover inactive customers
Posted: Sun Jan 19, 2025 10:26 am
When the economy and sales are not favorable, it is natural to seek new strategies to improve results. Among these decisions we can mention marketing campaigns, stock clearance and recovering inactive customers.
Inactive customers are those who have already purchased one or more products that you offer, but for some reason, have stopped choosing your business.
Regaining the attention and preference of these consumers is a great way to boost sales, although it is not as easy a task as it seems.
To get them to buy your products again, you need to facebook database on their radar and reestablish contact. Read on to find out how to win back inactive customers.
Step 1: Define who your inactive customers are
Depending on the segment, the definition of “inactive customer” may change. Therefore, the first step is to determine who your company’s inactive customers are. You can define an inactive customer as one who does not make purchases or any type of contact. Or, one who makes contact from time to time, but has not purchased new products for some time.
In general, inactive customers are those who do not maintain contact and do not make new purchases for a consecutive period of six months. The period can be reduced according to your understanding, although it should not be shortened to less than three months.
Step 2: Make a list of inactive customers
The second step in prospecting inactive customers is to make a list based on certain criteria. These include: type of product or service to be consumed, location, size of the customer and other information that you consider relevant.
Cross-reference this data and create scenarios to identify customer groups. With this information in hand, gather your team, formulate strategies and create a plan to recover inactive customers.
Step 3: Choose your tools
Let's say you already have the information you need, you've gathered your team and thought of some strategies. Despite this, you still don't know exactly how to structure an action plan. Since this step is more technical, it's natural for you and your team to have doubts.
In the action plan, you will define the instruments and guidelines, that is, the methodology to be used and the objectives to be achieved. It is worth noting that this step should be considered a priority, as it has great potential to present results in the medium and long term.
Step 4: Develop an action plan
The best way to develop a customer reactivation plan is with a sequence of actions, that is, a sequence of contacts to be established in the customer base without activity.
It is common for companies to create only one contact campaign during this stage. However, this is not the best way to recover inactive customers. The ideal is to try different approaches and, if possible, adapt them according to the consumer profile.
Here’s how it works: one of your employees will receive a list of inactive customers. Their role will be to contact each of them. The list may contain emails, phone numbers, or even addresses for sending letters and promotional materials.
Inactive customers are those who have already purchased one or more products that you offer, but for some reason, have stopped choosing your business.
Regaining the attention and preference of these consumers is a great way to boost sales, although it is not as easy a task as it seems.
To get them to buy your products again, you need to facebook database on their radar and reestablish contact. Read on to find out how to win back inactive customers.
Step 1: Define who your inactive customers are
Depending on the segment, the definition of “inactive customer” may change. Therefore, the first step is to determine who your company’s inactive customers are. You can define an inactive customer as one who does not make purchases or any type of contact. Or, one who makes contact from time to time, but has not purchased new products for some time.
In general, inactive customers are those who do not maintain contact and do not make new purchases for a consecutive period of six months. The period can be reduced according to your understanding, although it should not be shortened to less than three months.
Step 2: Make a list of inactive customers
The second step in prospecting inactive customers is to make a list based on certain criteria. These include: type of product or service to be consumed, location, size of the customer and other information that you consider relevant.
Cross-reference this data and create scenarios to identify customer groups. With this information in hand, gather your team, formulate strategies and create a plan to recover inactive customers.
Step 3: Choose your tools
Let's say you already have the information you need, you've gathered your team and thought of some strategies. Despite this, you still don't know exactly how to structure an action plan. Since this step is more technical, it's natural for you and your team to have doubts.
In the action plan, you will define the instruments and guidelines, that is, the methodology to be used and the objectives to be achieved. It is worth noting that this step should be considered a priority, as it has great potential to present results in the medium and long term.
Step 4: Develop an action plan
The best way to develop a customer reactivation plan is with a sequence of actions, that is, a sequence of contacts to be established in the customer base without activity.
It is common for companies to create only one contact campaign during this stage. However, this is not the best way to recover inactive customers. The ideal is to try different approaches and, if possible, adapt them according to the consumer profile.
Here’s how it works: one of your employees will receive a list of inactive customers. Their role will be to contact each of them. The list may contain emails, phone numbers, or even addresses for sending letters and promotional materials.