The nuances of promoting small businesses
Posted: Mon Jan 20, 2025 4:03 am
Don't forget about bright and original stickers and decals
This method will attract the attention of buyers to the offered products offline. By pasting branded stickers in public places, you can interest a huge number of people. Another method is to offer original stickers as a pleasant bonus for buyers.
Apply gamification
This method involves the use of the benefit of using our student database various game elements so that people experience pleasant and positive emotions. This way, they will become your regular customers. Games often use quests, various contests, missions or competitions. Well-known retail chains have already appreciated the effectiveness of gamification. As a result, they receive an increase in the number of sales and fans of the company, an increase in the average check.
An example of gamification: a potential buyer needs to correctly answer three questions in a row in the app. For each correct answer, he is awarded points. Another way: launch a puzzle game that can be downloaded to a mobile phone. Access to easy levels is free, and then only when purchasing certain products.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The nuances of promoting small businesses
Promoting small businesses online has its own nuances that distinguish it from medium and large enterprises:
Small and unstable advertising budget. Often, micro-business owners cannot afford to spend a large amount on promotion. It is quite an expensive pleasure, and there is not always enough income to make a long-term advertising plan.
Classical methods of promotion are not suitable: mass media, radio and TV. And there will be no benefit from such marketing, because the target group of small businesses are residents of a specific area, and there is no point in advertising to the entire city.
Narrow circle of target audience. As stated above, fans of small businesses are usually limited to a small location or a narrow sphere. For this reason, such advertising activity that immediately works for a wide sample may not suit them.
It is not necessary to have your own website to promote a small business on the Internet. Of course, it would be best to create your own resource later, or to contact specialists, but at first you can do without it.
What promotion channels are suitable for small businesses?
Platforms with ads, such as Avito, Forpost, Yula, Kupi-Proday and others, which do not focus on any particular service or type of goods. Avito recently got an update: an online store function that sellers can easily use. If you pay a small amount, you can highlight your ad, which will always be seen by users among the first. This method is perfect for drivers, cleaning masters, lawyers, nannies and so on.
Business directories. Rosfirm, Listfirm.rf, Yp, Yell, Fis, Zoon and the like are a range of companies in real time. Previously, such ads were placed only in special directories. If you have not yet acquired a website, but want your business to be known on the Internet, this is a great way to declare yourself for free.
Directory maps. If you work in an office, store or any other premises where a client may come, then you must place information about yourself in Google, Yandex maps or 2GIS. Indicate all the detailed information: working hours, phone number, area of activity, link to the website and even the cost of services.
This method will attract the attention of buyers to the offered products offline. By pasting branded stickers in public places, you can interest a huge number of people. Another method is to offer original stickers as a pleasant bonus for buyers.
Apply gamification
This method involves the use of the benefit of using our student database various game elements so that people experience pleasant and positive emotions. This way, they will become your regular customers. Games often use quests, various contests, missions or competitions. Well-known retail chains have already appreciated the effectiveness of gamification. As a result, they receive an increase in the number of sales and fans of the company, an increase in the average check.
An example of gamification: a potential buyer needs to correctly answer three questions in a row in the app. For each correct answer, he is awarded points. Another way: launch a puzzle game that can be downloaded to a mobile phone. Access to easy levels is free, and then only when purchasing certain products.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The nuances of promoting small businesses
Promoting small businesses online has its own nuances that distinguish it from medium and large enterprises:
Small and unstable advertising budget. Often, micro-business owners cannot afford to spend a large amount on promotion. It is quite an expensive pleasure, and there is not always enough income to make a long-term advertising plan.
Classical methods of promotion are not suitable: mass media, radio and TV. And there will be no benefit from such marketing, because the target group of small businesses are residents of a specific area, and there is no point in advertising to the entire city.
Narrow circle of target audience. As stated above, fans of small businesses are usually limited to a small location or a narrow sphere. For this reason, such advertising activity that immediately works for a wide sample may not suit them.
It is not necessary to have your own website to promote a small business on the Internet. Of course, it would be best to create your own resource later, or to contact specialists, but at first you can do without it.
What promotion channels are suitable for small businesses?
Platforms with ads, such as Avito, Forpost, Yula, Kupi-Proday and others, which do not focus on any particular service or type of goods. Avito recently got an update: an online store function that sellers can easily use. If you pay a small amount, you can highlight your ad, which will always be seen by users among the first. This method is perfect for drivers, cleaning masters, lawyers, nannies and so on.
Business directories. Rosfirm, Listfirm.rf, Yp, Yell, Fis, Zoon and the like are a range of companies in real time. Previously, such ads were placed only in special directories. If you have not yet acquired a website, but want your business to be known on the Internet, this is a great way to declare yourself for free.
Directory maps. If you work in an office, store or any other premises where a client may come, then you must place information about yourself in Google, Yandex maps or 2GIS. Indicate all the detailed information: working hours, phone number, area of activity, link to the website and even the cost of services.