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Comments — are valued higher than likes. They indicate a deeper level of audience interaction with the content and require more time and engagement. Comments can contain feedback, objections, questions, opinions, and other valuable user data that can be used to strengthen the brand and promotion strategy.

A repost is considered the most valuable user action. user to a loyal audience (their subscribers). A repost must be earned (by the quality of the content or product or bonuses).

The importance of different types of reactions depends on the goals of the advertising campaign. For example, if the main goal is to expand the audience reach, then reposts are of key value, as they help uk email list distribute content beyond the existing subscriber base and attract new users. If the goal is to increase loyalty and warm up the existing base , then comments are of greater value. Likes, in turn, are a basic element in promoting an account in recommendations in most social networks.

What marketing metrics is engagement related to?
First of all, ER is an indicator of content effectiveness . As already mentioned, engagement shows how relevant and interesting the content is to your target audience . This, in turn, affects the growth of brand awareness and helps expand the audience.

Increased organic visibility . Social media algorithms take into account the ER of content when forming user news and recommendation feeds. The higher the ER of a post, the more users it will be shown to.

Audience loyalty and repeat sales . An engaged audience is more likely to leave positive reviews of a brand's products, repost content from the brand's page, and actively participate in the community by sending photos and reviews. This creates closer and longer-term relationships with potential customers.