Video integration, diversification and use of AI: these will be the 2025 trends in podcasting
Posted: Mon Jan 20, 2025 5:20 am
Marketing4ecommerce Content Manager
ANDPodcasting is in a period of constant evolution, both in terms of content and number of listeners. 2025 promises to consolidate trends related to global expansion, the integration of video, new monetization models and the use of technologies such as artificial intelligence to enhance content.
Below, we analyze the current state and what will mark the future of this content format that is here to stay. To do so, we have the insight and contribution of Pol Rodríguez , co-founder & CEO of Mumbler , a Spanish tool for hosting, distributing and monetizing audios.
This article is part of our “2025 Trends Special” , in which 28 industry experts preview everything that is coming in the world of marketing and eCommerce for the coming year.
Download it for free
Continuous and globalized growth
The number of podcasts and their audience will continue to grow in 2025, reinforcing their relevance as a means of communication. Although the general public already recognizes the format, there is still a wide margin for growth, especially in segments that are beginning to adopt podcasts as part of their habits.
The Spanish language stands out for its global potential . In the fusion database States, the Latino community is a clear example of an expanding audience, with increasing consumption of Spanish-language content and high purchasing power. Creators and companies are taking advantage of this opportunity to reach a market of more than 65 million people.
The influence of young audiences
Younger audiences , who have initially been more attracted to video, are beginning to consume podcasts as their engagements grow and they value the flexibility of audio. This format allows for multiple activities, from working from home to exercising, while listening to content.
Podcasting's ability to be integrated into daily life will be a key factor in its adoption by new generations.
Duration, frequency and value
Flexible episode length remains one of the most notable features of podcasting. There are no hard and fast rules, but the key is to provide value for the duration of the content. Currently, the average length is 43 minutes , although many podcasts find success with shorter or longer formats depending on the needs of their audience.
ANDPodcasting is in a period of constant evolution, both in terms of content and number of listeners. 2025 promises to consolidate trends related to global expansion, the integration of video, new monetization models and the use of technologies such as artificial intelligence to enhance content.
Below, we analyze the current state and what will mark the future of this content format that is here to stay. To do so, we have the insight and contribution of Pol Rodríguez , co-founder & CEO of Mumbler , a Spanish tool for hosting, distributing and monetizing audios.
This article is part of our “2025 Trends Special” , in which 28 industry experts preview everything that is coming in the world of marketing and eCommerce for the coming year.
Download it for free
Continuous and globalized growth
The number of podcasts and their audience will continue to grow in 2025, reinforcing their relevance as a means of communication. Although the general public already recognizes the format, there is still a wide margin for growth, especially in segments that are beginning to adopt podcasts as part of their habits.
The Spanish language stands out for its global potential . In the fusion database States, the Latino community is a clear example of an expanding audience, with increasing consumption of Spanish-language content and high purchasing power. Creators and companies are taking advantage of this opportunity to reach a market of more than 65 million people.
The influence of young audiences
Younger audiences , who have initially been more attracted to video, are beginning to consume podcasts as their engagements grow and they value the flexibility of audio. This format allows for multiple activities, from working from home to exercising, while listening to content.
Podcasting's ability to be integrated into daily life will be a key factor in its adoption by new generations.
Duration, frequency and value
Flexible episode length remains one of the most notable features of podcasting. There are no hard and fast rules, but the key is to provide value for the duration of the content. Currently, the average length is 43 minutes , although many podcasts find success with shorter or longer formats depending on the needs of their audience.