Types of Marketing Emails
Posted: Mon Jan 20, 2025 5:21 am
Few barriers to entry
Even when integrating a new email marketing tool, there is often little to no technical knowledge necessary to start crafting and sending email campaigns. In fact, you don’t even need a marketing manager or marketing team to get results with email. Even a sales rep can easily learn the basics online and create a simple HTML email (starting from a template) in no time.
Next, let’s review the 4 main types of marketing emails – newsletters, drip campaigns, segmented emails, and re-engagement emails. Email newsletters are probably the most familiar – they are sent in bulk to large numbers of people at once, with no segmentation at all.
Dripcampaigns are emails that are pre-written and automatically sent when a user performs a specific action. The triggering action might be downloading a white paper, creating a free account on your bosnia and herzegovina telegram number database website, or signing up for an event.Therefore, a drip campaign evolves based on how well a user responds to the emails. For example, in the image above, Mr. A at the top shows that he is very interested by opening every email and clicking on the links in the emails, resulting in 3 consecutive emails being sent to him. Meanwhile, Mr. C didn’t even open the first email, so he won’t be sent the second email.
The third type is segmented emails, where you can select specific targets and send content that is uniquely relevant to them. For example, you can choose to segment manufacturing companies in Malaysia that have less than 500 employees if that is the group you want to target the most.
Finally, re-engagement emails are sent to subscribers who have been inactive for a long time with the goal of getting them to interact with your emails and take action.
What is the average open rate for marketing emails?
How often do you actually open marketing emails? I admit that I rarely open emails in the Promotions tab unless they seem directly relevant to my interests. So, how often do you think people actually open marketing emails on average?
Even when integrating a new email marketing tool, there is often little to no technical knowledge necessary to start crafting and sending email campaigns. In fact, you don’t even need a marketing manager or marketing team to get results with email. Even a sales rep can easily learn the basics online and create a simple HTML email (starting from a template) in no time.
Next, let’s review the 4 main types of marketing emails – newsletters, drip campaigns, segmented emails, and re-engagement emails. Email newsletters are probably the most familiar – they are sent in bulk to large numbers of people at once, with no segmentation at all.
Dripcampaigns are emails that are pre-written and automatically sent when a user performs a specific action. The triggering action might be downloading a white paper, creating a free account on your bosnia and herzegovina telegram number database website, or signing up for an event.Therefore, a drip campaign evolves based on how well a user responds to the emails. For example, in the image above, Mr. A at the top shows that he is very interested by opening every email and clicking on the links in the emails, resulting in 3 consecutive emails being sent to him. Meanwhile, Mr. C didn’t even open the first email, so he won’t be sent the second email.
The third type is segmented emails, where you can select specific targets and send content that is uniquely relevant to them. For example, you can choose to segment manufacturing companies in Malaysia that have less than 500 employees if that is the group you want to target the most.
Finally, re-engagement emails are sent to subscribers who have been inactive for a long time with the goal of getting them to interact with your emails and take action.
What is the average open rate for marketing emails?
How often do you actually open marketing emails? I admit that I rarely open emails in the Promotions tab unless they seem directly relevant to my interests. So, how often do you think people actually open marketing emails on average?