The difference between Facebook attribution and Google Analytics
Posted: Mon Jan 20, 2025 5:28 am
The biggest difference between Facebook Attribution and the free attribution tools found in Google Analytics is that Facebook Attribution requires the account administrator to turn it on and configure it.
Even if you're running ads on Facebook, it doesn't mean Facebook automatically tracks attribution.
This also means that Facebook Attribution won't have access to any data prior to the date you set the tool to start reporting. It only tracks from that day forward.
Google Analytics, on the other hand, is freely accessible and provides azerbaijan whatsapp number database attribution data to anyone with an account, and comes pre-configured.
Chris finds the attribution found in Google Analytics easy to understand and enter, especially if you need to start using attribution soon.
Conversions via clicks vs. conversions via views
cross-device-attribution-tracking
Facebook provides data on both ad views and clicks in the attribution window. By default, the attribution window for a Facebook ad is set to one day for conversions via views, and 28 days for conversions via clicks.
This means that Facebook will claim credit for any action that occurs within 1 day after someone sees your ad and for up to 28 days after someone clicks on your ad.
Even if you're running ads on Facebook, it doesn't mean Facebook automatically tracks attribution.
This also means that Facebook Attribution won't have access to any data prior to the date you set the tool to start reporting. It only tracks from that day forward.
Google Analytics, on the other hand, is freely accessible and provides azerbaijan whatsapp number database attribution data to anyone with an account, and comes pre-configured.
Chris finds the attribution found in Google Analytics easy to understand and enter, especially if you need to start using attribution soon.
Conversions via clicks vs. conversions via views
cross-device-attribution-tracking
Facebook provides data on both ad views and clicks in the attribution window. By default, the attribution window for a Facebook ad is set to one day for conversions via views, and 28 days for conversions via clicks.
This means that Facebook will claim credit for any action that occurs within 1 day after someone sees your ad and for up to 28 days after someone clicks on your ad.