With TikTok Shop, brands can upload their product catalog and sell directly to customers within the TikTok app.
Posted: Mon Jan 20, 2025 5:33 am
1: TikTok store
TikTok has officially launched TikTok Shop in the United States, opening netherlands b2b leads up significant new e-commerce opportunities for brands and creators.
Creators on the platform can browse the TikTok Shop, select the products they want to promote, and earn commissions for driving sales. Because TikTok Shop shows exactly how much a creator will make per sale before they decide to promote a product, the platform has a distinct advantage over others.
Our Take: TikTok has always strongly encouraged users to explore the store and find products to promote. Kelly explained that over the past few months, when she logged into TikTok, she would immediately see the TikTok Shop instead of her usual feed. That push is likely to intensify now that TikTok Shop has officially launched in the U.S., as TikTok aims to allow creators to drive product discovery and sales in a seamless, native way.
Early data shows this model is working. Kelly said TikTok users engage in content and commerce at a much higher rate than other platforms. She predicted that if a brand could get thousands of users to review a product, it could generate a lot of leads and sales.
TikTok has officially launched TikTok Shop in the United States, opening netherlands b2b leads up significant new e-commerce opportunities for brands and creators.
Creators on the platform can browse the TikTok Shop, select the products they want to promote, and earn commissions for driving sales. Because TikTok Shop shows exactly how much a creator will make per sale before they decide to promote a product, the platform has a distinct advantage over others.
Our Take: TikTok has always strongly encouraged users to explore the store and find products to promote. Kelly explained that over the past few months, when she logged into TikTok, she would immediately see the TikTok Shop instead of her usual feed. That push is likely to intensify now that TikTok Shop has officially launched in the U.S., as TikTok aims to allow creators to drive product discovery and sales in a seamless, native way.
Early data shows this model is working. Kelly said TikTok users engage in content and commerce at a much higher rate than other platforms. She predicted that if a brand could get thousands of users to review a product, it could generate a lot of leads and sales.