Stages of Direct Marketing Implementation
Posted: Mon Jan 20, 2025 5:39 am
First of all, you need to set the goal correctly. You need to clearly formulate the meaning, indicate the deadlines and the expected result. For example: within a month, 20% of leads should make an order. Next, we will dwell on each stage in more detail.
Audience research
Provide a description of the typical buyers that your products may attract. This way you will be able to make relevant offers and achieve your goals. The following are important here:
The stage of the sales funnel at which the consumer is located.
His motives for making purchases.
Preferred time employment database to go online and read messages.
The main source of information.
The history of his interaction with the company.
Problems that are relevant to consumers.
The person responsible for making decisions (if the client is a company).
It is necessary to monitor the relevance of the information received in order to get a complete picture of the actions of buyers. In the future, this data will be useful to induce them to take certain actions.
Marketing objectives
Defining channels for promotion
When choosing distribution methods, consider your goals, budget, and target audience. So, to announce a sale, use email, SMS, or push notifications. If your target audience is pensioners, try social media or SMS messaging.
At the same time, using expensive mechanisms for cold mailing is not always justified, since it is impossible to predict the result. Advertising through push notifications is cheaper, but you need to get consent to send them. Full audience coverage is virtually impossible. To create emails, you have to hire designers and layout designers. SMS mailing requires the greatest costs, but sometimes with a high return, they pay off.
To achieve the greatest effect, it is recommended to use different channels simultaneously. For example, in the case of email distribution, it is useful to send push reminders that there is an unread letter.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Audience research
Provide a description of the typical buyers that your products may attract. This way you will be able to make relevant offers and achieve your goals. The following are important here:
The stage of the sales funnel at which the consumer is located.
His motives for making purchases.
Preferred time employment database to go online and read messages.
The main source of information.
The history of his interaction with the company.
Problems that are relevant to consumers.
The person responsible for making decisions (if the client is a company).
It is necessary to monitor the relevance of the information received in order to get a complete picture of the actions of buyers. In the future, this data will be useful to induce them to take certain actions.
Marketing objectives
Defining channels for promotion
When choosing distribution methods, consider your goals, budget, and target audience. So, to announce a sale, use email, SMS, or push notifications. If your target audience is pensioners, try social media or SMS messaging.
At the same time, using expensive mechanisms for cold mailing is not always justified, since it is impossible to predict the result. Advertising through push notifications is cheaper, but you need to get consent to send them. Full audience coverage is virtually impossible. To create emails, you have to hire designers and layout designers. SMS mailing requires the greatest costs, but sometimes with a high return, they pay off.
To achieve the greatest effect, it is recommended to use different channels simultaneously. For example, in the case of email distribution, it is useful to send push reminders that there is an unread letter.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template