8 Marketing Technology Trends for 2025
Posted: Mon Jan 20, 2025 5:39 am
The one constant aspect of technology is change. That’s as true of marketing technology, or martech, as of any other area of tech. Each year brings new changes and trends to the martech market, and anyone who doesn’t keep up with them will inevitably fall behind.
If you want to keep up with the future of martech, you should make a point of staying on top of all the latest marketing technology trends. Thankfully, we’re here to help you do just that. Below are eight of the most prominent martech trends out there, including:
Growing use of artificial intelligence (AI)
Hyperpersonalization
First-party data integration
ROI prioritization
Customer data enrichment
Voice search optimization
More streamlined data management
Forecasting and predictive analytics
Read on to learn more about each of these dentist database tech trends. And to learn more about other marketing topics, be sure to subscribe to Revenue Weekly, our email newsletter!
cta download digital marketing trends pdfView Post: Digital Marketing Trends
1. Growing use of artificial intelligence (AI)
At this point, you’re probably sick of hearing the term “AI.” And you’re not alone — it’s impossible to get away from it. Every company that deals with tech is shoving AI into everything they sell. And that most definitely includes martech companies.
These companies are implementing AI tools more and more in a bid to stay relevant. Some of those AI tools are superfluous, but others have valid uses. For example, AI can be great for tasks like predictive data analytics (more on that later).
This isn’t the sort of trend that necessarily requires you to do anything. Rather, it’s good to be aware that you can expect to see a lot more AI in your marketing tools.
2. Hyperpersonalization
Personalization has always been vital to marketing. When your campaigns are tailored to specific customers, it makes them much more effective at driving conversions. But a recent marketing tech trend is something called hyperpersonalization, which is personalization to an extreme degree.
This level of personalization is made possible in part by the AI mentioned in the previous trend, and it focuses on using advanced data analytics to personalize marketing campaigns to individuals. This process looks different across each tool, but one example might be showing different website elements to users depending on their past behavior.
Given the rise of this trend, it would be smart to invest in some tools that allow you to improve your marketing personalization.
If you want to keep up with the future of martech, you should make a point of staying on top of all the latest marketing technology trends. Thankfully, we’re here to help you do just that. Below are eight of the most prominent martech trends out there, including:
Growing use of artificial intelligence (AI)
Hyperpersonalization
First-party data integration
ROI prioritization
Customer data enrichment
Voice search optimization
More streamlined data management
Forecasting and predictive analytics
Read on to learn more about each of these dentist database tech trends. And to learn more about other marketing topics, be sure to subscribe to Revenue Weekly, our email newsletter!
cta download digital marketing trends pdfView Post: Digital Marketing Trends
1. Growing use of artificial intelligence (AI)
At this point, you’re probably sick of hearing the term “AI.” And you’re not alone — it’s impossible to get away from it. Every company that deals with tech is shoving AI into everything they sell. And that most definitely includes martech companies.
These companies are implementing AI tools more and more in a bid to stay relevant. Some of those AI tools are superfluous, but others have valid uses. For example, AI can be great for tasks like predictive data analytics (more on that later).
This isn’t the sort of trend that necessarily requires you to do anything. Rather, it’s good to be aware that you can expect to see a lot more AI in your marketing tools.
2. Hyperpersonalization
Personalization has always been vital to marketing. When your campaigns are tailored to specific customers, it makes them much more effective at driving conversions. But a recent marketing tech trend is something called hyperpersonalization, which is personalization to an extreme degree.
This level of personalization is made possible in part by the AI mentioned in the previous trend, and it focuses on using advanced data analytics to personalize marketing campaigns to individuals. This process looks different across each tool, but one example might be showing different website elements to users depending on their past behavior.
Given the rise of this trend, it would be smart to invest in some tools that allow you to improve your marketing personalization.