What is a Zebra company and how is it different from a unicorn company?
Posted: Mon Jan 20, 2025 6:01 am
Today, as the business world evolves with new technologies and modern values, a new form of business called Zebra Corporation has emerged. Zebra, which aims at sustainable development and values coexistence, has recently attracted attention around the world.
You may be familiar with unicorns , startups that have experienced exponential growth and are valued at over $3 billion. These startups may look impressive, but the unicorn model has zero regard for sustainability and sacrifices corporate ethics. In response to growing concerns about the impact of business on the environment and society at large, zebras have been stealing the spotlight from their predecessors.
There are already a handful of businesses in Asia that have found cameroon telegram number database success and achieved sustainable growth using this model. In this article, we’ll take a closer look at how Zebra companies work, how they differ from Zebra companies, and some case studies.
Table of contents
1. What is Zebra?
2. How did the zebra movement develop?
3. Zebras and Unicorns
4. Which one is more suitable for you?
5. Zebra case analysis
6. Conclusion
What is Zebra?
A zebra company is black and white - it is both profitable and committed to improving society. In this way, a zebra company is defined as having a "double bottom line." This business model is seen as an alternative to the disruptive and profit-focused unicorn model.
There is also a play on words, as zebras are known to move in herds, and zebra companies are characterized by mutual benefit and a tendency to band together to support and protect each other. Rather than going head-to-head and having a 100% competitive relationship, zebra companies collaborate to combine their individual inputs to produce a greater synergistic product.
How the Zebra Movement Developed
To understand why there is a new demand for this zebra model, we need to first consider their predecessors – the unicorn companies.
Unicorns, which have created staggering profits less than a decade after their founding and have achieved rapid growth through repeated rounds of funding, have been a hot topic in the news for years, with large companies actively seeking out unicorns for fruitful investments and collaborations.
However, unicorns, which are centered around maintaining exponential growth no matter what, tend to profit from monopoly and destroy existing social infrastructure and crush competitors. This irresponsible management has attracted media attention, and unicorns are being re-evaluated with a more critical eye.
As a result, the Zebra model was developed as a modern, more thoughtful approach to business. Zebra’s management style, which is now gaining global support, emphasizes social responsibility, sustainability, and coexistence with other players in the field—areas that unicorns don’t consider important.
Zebras and Unicorns
You may be familiar with unicorns , startups that have experienced exponential growth and are valued at over $3 billion. These startups may look impressive, but the unicorn model has zero regard for sustainability and sacrifices corporate ethics. In response to growing concerns about the impact of business on the environment and society at large, zebras have been stealing the spotlight from their predecessors.
There are already a handful of businesses in Asia that have found cameroon telegram number database success and achieved sustainable growth using this model. In this article, we’ll take a closer look at how Zebra companies work, how they differ from Zebra companies, and some case studies.
Table of contents
1. What is Zebra?
2. How did the zebra movement develop?
3. Zebras and Unicorns
4. Which one is more suitable for you?
5. Zebra case analysis
6. Conclusion
What is Zebra?
A zebra company is black and white - it is both profitable and committed to improving society. In this way, a zebra company is defined as having a "double bottom line." This business model is seen as an alternative to the disruptive and profit-focused unicorn model.
There is also a play on words, as zebras are known to move in herds, and zebra companies are characterized by mutual benefit and a tendency to band together to support and protect each other. Rather than going head-to-head and having a 100% competitive relationship, zebra companies collaborate to combine their individual inputs to produce a greater synergistic product.
How the Zebra Movement Developed
To understand why there is a new demand for this zebra model, we need to first consider their predecessors – the unicorn companies.
Unicorns, which have created staggering profits less than a decade after their founding and have achieved rapid growth through repeated rounds of funding, have been a hot topic in the news for years, with large companies actively seeking out unicorns for fruitful investments and collaborations.
However, unicorns, which are centered around maintaining exponential growth no matter what, tend to profit from monopoly and destroy existing social infrastructure and crush competitors. This irresponsible management has attracted media attention, and unicorns are being re-evaluated with a more critical eye.
As a result, the Zebra model was developed as a modern, more thoughtful approach to business. Zebra’s management style, which is now gaining global support, emphasizes social responsibility, sustainability, and coexistence with other players in the field—areas that unicorns don’t consider important.
Zebras and Unicorns