Types of Keywords
Posted: Mon Jan 20, 2025 6:14 am
There are two types of keywords that are further subdivided, let's see:
1. Keywords that are defined by user intent
Informative : These are those that have to do with the search for specific information, for example: “How the local elections took place in Ecuador”, “How to make eggplant lasagna”, “What the weather will be like this afternoon”, etc. That is, the user is searching for specific information.
Transactional : These are keywords that the user uses to perform a specific action, for example, “Buy Nike shoes online,” “Download an eBook on educational marketing,” etc. As you can see, this type of cambodia whatsapp number database long-tail keyword has a clear intention: to perform a transaction.
Navigational : very similar to the previous one, the user has a clear search intention, but related to brands and companies. For example, “Genwords”. Users who search directly for the name of our agency do so because they have had contact with us in the past and want to know more about the agency. Perhaps they are even in the final stage of the Buyer Journey and want to know more information to make a purchase decision. We will talk about this type of keyword later.
Conversion keywords : These are the keywords that users use to find the solution to a problem. Although they are keywords that are far from the purchase decision, it is possible to be composed of terms with which a student begins to consider the final decision . There will be an example of this later.
Geolocation Keywords : Keywords that the user uses to find information based on a location. An example could be: “Top 5 of the best universities in Madrid”. The interest of the search is local.
2. Keywords that are defined according to search volume
Head : keywords that have a high search volume but are very generic, for example, airplane, shoes, house, etc.
Middle Tail : Keywords that are a little more specific than the above, for example, “house rental” “cheap shoes”, etc.
Long Tail Keywords : These are those that are made up of 3 or more words and are where the real opportunities for positioning are. You can take again the example we mentioned at the beginning: “affordable digital marketing courses in Lima”, “face-to-face digital marketing courses in Lima”.
1. Keywords that are defined by user intent
Informative : These are those that have to do with the search for specific information, for example: “How the local elections took place in Ecuador”, “How to make eggplant lasagna”, “What the weather will be like this afternoon”, etc. That is, the user is searching for specific information.
Transactional : These are keywords that the user uses to perform a specific action, for example, “Buy Nike shoes online,” “Download an eBook on educational marketing,” etc. As you can see, this type of cambodia whatsapp number database long-tail keyword has a clear intention: to perform a transaction.
Navigational : very similar to the previous one, the user has a clear search intention, but related to brands and companies. For example, “Genwords”. Users who search directly for the name of our agency do so because they have had contact with us in the past and want to know more about the agency. Perhaps they are even in the final stage of the Buyer Journey and want to know more information to make a purchase decision. We will talk about this type of keyword later.
Conversion keywords : These are the keywords that users use to find the solution to a problem. Although they are keywords that are far from the purchase decision, it is possible to be composed of terms with which a student begins to consider the final decision . There will be an example of this later.
Geolocation Keywords : Keywords that the user uses to find information based on a location. An example could be: “Top 5 of the best universities in Madrid”. The interest of the search is local.
2. Keywords that are defined according to search volume
Head : keywords that have a high search volume but are very generic, for example, airplane, shoes, house, etc.
Middle Tail : Keywords that are a little more specific than the above, for example, “house rental” “cheap shoes”, etc.
Long Tail Keywords : These are those that are made up of 3 or more words and are where the real opportunities for positioning are. You can take again the example we mentioned at the beginning: “affordable digital marketing courses in Lima”, “face-to-face digital marketing courses in Lima”.