Principles of constructing a goal tree
Posted: Mon Jan 20, 2025 6:32 am
Before drawing the processes for achieving key indicators, it is necessary to depict and study a special preliminary version - the "Problem Tree". A similar scheme will be used when constructing the Objective Tree. Let's consider examples of effective approaches to constructing the goal tree:
From negative to positive result
Organizations that already have a well-developed problem tree should use a cause-and-effect chain. An example of one:
Problem: Low average check size in retail departments.
Reason: the product is located on the lower shelves, it is cheap.
The result: only brand-loyal consumers who know exactly where the products are located and come to buy them specifically buy them.
Example of goals for a task tree:
draw the attention of retail outlet visitors to the product by installing flag frames on price tags that have the inscription “Bargain price”;
calculate the ratio of the average shelf rent amount to the potential sales growth rate.
The solution to a particular problem can be presented within a specific task. To do this, you don't even have to create another file.
From the bottom line to the action plan
Managers who are given ios database indicators from above can only attach tasks to problems after the fact. For example, the head of the sales department received an order to increase the average check to level "X". The directive was received after the problems with product placement errors had already been resolved and this indicator of the purchase size had increased by several points. In this situation, to ensure an additional increase in the average check, it is necessary to set a number of sub-goals:
organize a brainstorming session to find options for solving the problem and, based on its results, form a goal implementation tree;
form a focus group to find out what prevents end customers from consuming more of the company's products;
come up with a new marketing campaign.
Based on the given example, one can note the flexibility of the considered method of constructing a tree of goals. The initial version of the graphic scheme can include only two blocks: the desired final result and the initial stage, to which additional branches of tasks will be attached.
Principles of constructing a goal tree
As we can see, when using the two methods described above, the manager has the opportunity to quickly resolve current issues and “unravel” major problems.
From negative to positive result
Organizations that already have a well-developed problem tree should use a cause-and-effect chain. An example of one:
Problem: Low average check size in retail departments.
Reason: the product is located on the lower shelves, it is cheap.
The result: only brand-loyal consumers who know exactly where the products are located and come to buy them specifically buy them.
Example of goals for a task tree:
draw the attention of retail outlet visitors to the product by installing flag frames on price tags that have the inscription “Bargain price”;
calculate the ratio of the average shelf rent amount to the potential sales growth rate.
The solution to a particular problem can be presented within a specific task. To do this, you don't even have to create another file.
From the bottom line to the action plan
Managers who are given ios database indicators from above can only attach tasks to problems after the fact. For example, the head of the sales department received an order to increase the average check to level "X". The directive was received after the problems with product placement errors had already been resolved and this indicator of the purchase size had increased by several points. In this situation, to ensure an additional increase in the average check, it is necessary to set a number of sub-goals:
organize a brainstorming session to find options for solving the problem and, based on its results, form a goal implementation tree;
form a focus group to find out what prevents end customers from consuming more of the company's products;
come up with a new marketing campaign.
Based on the given example, one can note the flexibility of the considered method of constructing a tree of goals. The initial version of the graphic scheme can include only two blocks: the desired final result and the initial stage, to which additional branches of tasks will be attached.
Principles of constructing a goal tree
As we can see, when using the two methods described above, the manager has the opportunity to quickly resolve current issues and “unravel” major problems.