4. Create Immersive Experiences: Scarcity

[shaownhasan]

polygon website
Second, they actively serve as connectors cuba b2b leads between people and businesses in the ecosystem. Rather than positioning co-founder Sandeep Nailwal as a centralized mediator between parties, Polygon's community serves as a decentralized conduit, connecting the company with others with similar purposes or goals, resulting in a win-win situation . This culture creates a very strong, tight-knit community, which is one of the reasons why companies like Nike, Disney, and Reddit partner with Polygon.

Ultimately, Polygon’s leadership understands that building a community around your identity is critical. They encourage the broader community to create sub-communities based on things like gaming or DeFi, as well as geographical locations like New York or Singapore. Rather than fragmenting existing communities, these sub-communities will further strengthen community bonds.

The final component of experience is figuring out how to leverage what you're doing to generate business results quickly. To achieve this, you need to take advantage of scarcity.

In a Web2 environment, scarcity is often created through the use of purchase deadlines or countdown timers.

You still need to create demand for the service experience that is greater than the availability of the service experience.