Digital Marketing Terminology: Your Introductory Guide
Posted: Mon Jan 20, 2025 6:43 am
In this video, Alicia from the WebFX Social Media team will cover 28 of the most basic marketing terms to know. Keep reading to learn more!
Click to Download PDF Marketing Glossary
Transcript:
Hello, friends! Believe it or not, in this video, we are talking about digital marketing. I bet you didn’t see that one coming.
More specifically, we’re going to take a safari through 28 common marketing terms. So, next time you see a bunch of seemingly-random letters squished together in the wild, you may actually be able to decipher them.
Ahh, I think I see our first one.
1. Digital marketing
Let’s start by defining digital marketing. Digital doctor database is where you promote your business through any sort of digital channel, like a website, an online ad, a search engine, or social media.
Now that we’ve defined digital marketing, let’s get into some more specific marketing terms. First, let’s check out some terms related to the marketing funnel.
2. Marketing funnel
What is a marketing funnel? Basically, it’s a visualization of the way people become customers.
Picture a funnel, wide at the top and narrow at the bottom. At the top of the funnel, you have a lot of prospects who are just getting to know you. Eventually, some of those prospects move to the bottom of the funnel and become customers.
3. Top of funnel (TOFU)
A top-of-funnel user, or TOF or TOFU, is a cold audience that doesn’t know you yet and the goal of the campaign is to introduce these people to your brand, product or service. They’re most likely not ready to buy yet.
4. Middle of funnel (MOFU)
A middle-of-funnel user (often abbreviated to MOF and MOFU) is someone in the middle of your marketing funnel. They’ve gotten to know your business a little bit, and they’re kind of starting to think about buying, but they’re still not ready to become a customer yet.
This is a great trust building phase where you can establish thought leadership with these users and expand your relationship with them so that when they are ready to buy they will choose you.
5. Bottom of funnel (BOFU)
And at the very bottom of that funnel, BOF (abbreviated) or BOFU. These are the people who are ready to buy — all you have to do is convince them to take action. You want to retarget these users with marketing that directly encourages them to buy, such as a promotion.
6. Brand awareness
Our sixth term is brand awareness. Brand awareness is basically how familiar people are with your company. When you market to users at the top of the funnel, you’re usually trying to increase brand awareness.
7. Lead
A lead is someone you have a name and contact of in your database, but hasn’t actually decided to buy from you yet. Someone might become a lead by signing up for your emails, downloading a guide, or trying out a free product demo.
Click to Download PDF Marketing Glossary
Transcript:
Hello, friends! Believe it or not, in this video, we are talking about digital marketing. I bet you didn’t see that one coming.
More specifically, we’re going to take a safari through 28 common marketing terms. So, next time you see a bunch of seemingly-random letters squished together in the wild, you may actually be able to decipher them.
Ahh, I think I see our first one.
1. Digital marketing
Let’s start by defining digital marketing. Digital doctor database is where you promote your business through any sort of digital channel, like a website, an online ad, a search engine, or social media.
Now that we’ve defined digital marketing, let’s get into some more specific marketing terms. First, let’s check out some terms related to the marketing funnel.
2. Marketing funnel
What is a marketing funnel? Basically, it’s a visualization of the way people become customers.
Picture a funnel, wide at the top and narrow at the bottom. At the top of the funnel, you have a lot of prospects who are just getting to know you. Eventually, some of those prospects move to the bottom of the funnel and become customers.
3. Top of funnel (TOFU)
A top-of-funnel user, or TOF or TOFU, is a cold audience that doesn’t know you yet and the goal of the campaign is to introduce these people to your brand, product or service. They’re most likely not ready to buy yet.
4. Middle of funnel (MOFU)
A middle-of-funnel user (often abbreviated to MOF and MOFU) is someone in the middle of your marketing funnel. They’ve gotten to know your business a little bit, and they’re kind of starting to think about buying, but they’re still not ready to become a customer yet.
This is a great trust building phase where you can establish thought leadership with these users and expand your relationship with them so that when they are ready to buy they will choose you.
5. Bottom of funnel (BOFU)
And at the very bottom of that funnel, BOF (abbreviated) or BOFU. These are the people who are ready to buy — all you have to do is convince them to take action. You want to retarget these users with marketing that directly encourages them to buy, such as a promotion.
6. Brand awareness
Our sixth term is brand awareness. Brand awareness is basically how familiar people are with your company. When you market to users at the top of the funnel, you’re usually trying to increase brand awareness.
7. Lead
A lead is someone you have a name and contact of in your database, but hasn’t actually decided to buy from you yet. Someone might become a lead by signing up for your emails, downloading a guide, or trying out a free product demo.