Account-Based Marketing Examples
Posted: Mon Jan 20, 2025 7:07 am
“ABM is about building quality relationships with your customers; the ROI will follow.”
Andy Bacon, B2B Marketing
With the standardization of digital tools such as croatia telegram number database CRM (Customer Relationship Management), SFA (Sales Force Automation), and Marketing Automation, it has become easier to segment certain target groups and personalize outreach to them. After they make a purchase, the relationship does not end. With the help of these marketing and sales tools, businesses are able to nurture their most important prospects over a long period of time and maximize the mutual benefits they and their customers gain from their relationship.
Five Benefits of Account-Based Marketing
1. Faster sales process
Because your sales reps are only approaching high-quality prospects, you can expect higher appointment and close rates. The entire sales cycle will be shorter if you focus only on qualified prospects who are core targets.
2. Effective use of marketing resources
If you have a small marketing team, you can still see strong results if you focus your time on the right audience. Additionally, you can fully leverage the power of marketing automation if you focus on looking at data from just a small subset of your prospects and use that to guide your future content and campaigns.
3. More engagement with online content
Andy Bacon, B2B Marketing
With the standardization of digital tools such as croatia telegram number database CRM (Customer Relationship Management), SFA (Sales Force Automation), and Marketing Automation, it has become easier to segment certain target groups and personalize outreach to them. After they make a purchase, the relationship does not end. With the help of these marketing and sales tools, businesses are able to nurture their most important prospects over a long period of time and maximize the mutual benefits they and their customers gain from their relationship.
Five Benefits of Account-Based Marketing
1. Faster sales process
Because your sales reps are only approaching high-quality prospects, you can expect higher appointment and close rates. The entire sales cycle will be shorter if you focus only on qualified prospects who are core targets.
2. Effective use of marketing resources
If you have a small marketing team, you can still see strong results if you focus your time on the right audience. Additionally, you can fully leverage the power of marketing automation if you focus on looking at data from just a small subset of your prospects and use that to guide your future content and campaigns.
3. More engagement with online content