How to Market to Gen Z in 2025 the Right Way
Posted: Mon Jan 20, 2025 7:11 am
Gen Z is the next generation of consumers, holding about $173 billion in buying power. Knowing how to reach them and implement marketing messages that resonate with their interests is essential to growing your business.
That’s why we’ve compiled this ultimate Gen Z homeowner database guide. In it, you’ll learn how to market to Gen Z in 2025 the right way to maximize your revenue.
Here’s a quick overview of everything we’ll cover in this guide:
Who is Gen Z?
Gen Z characteristics and consumer behavior
Top 5 Gen Z marketing strategies in 2025
So, keep reading to learn how to reach Gen Z!
Then sign up for Revenue Weekly, our marketing newsletter, to join 200,000 other marketers who learn how to reach each generation of their target audience with free marketing advice from our award-winning experts!
Who is Gen Z?
Gen Z are people born between 1997 and 2012. They are one of the largest generations, made up of two billion people, which is roughly 30% of the world’s population.
Generation Z is also the first generation to completely grow up with modern technology. With their digital technology experience, these tech-savvy individuals love to spend their time online and understand how to research brands, products, and services using the Internet.
Gen Z characteristics and consumer behavior
When learning how to market to Gen Z in 2025, you need to understand their characteristics and typical consumer behavior.
Check out these statistics to learn more about typical Gen Z characteristics and consumer behavior:
81% of Gen Z teenagers use social media
73% of Gen Zers watch over-the-top (OTT) video content on smartphones or tablets
60% of Gen Zers use Instagram to discover new brands, products, and services
48% of Gen Zers purchase products and services from social media
33% of Gen Zers say they don’t watch live or cable TV
So, what’s the bottom line?
Generation Z spends most of their time online, whether it’s to watch their favorite TV shows or purchase new products. To reach this demographic, you need a strong digital marketing strategy that promotes your products and services.
That’s why we’ve compiled this ultimate Gen Z homeowner database guide. In it, you’ll learn how to market to Gen Z in 2025 the right way to maximize your revenue.
Here’s a quick overview of everything we’ll cover in this guide:
Who is Gen Z?
Gen Z characteristics and consumer behavior
Top 5 Gen Z marketing strategies in 2025
So, keep reading to learn how to reach Gen Z!
Then sign up for Revenue Weekly, our marketing newsletter, to join 200,000 other marketers who learn how to reach each generation of their target audience with free marketing advice from our award-winning experts!
Who is Gen Z?
Gen Z are people born between 1997 and 2012. They are one of the largest generations, made up of two billion people, which is roughly 30% of the world’s population.
Generation Z is also the first generation to completely grow up with modern technology. With their digital technology experience, these tech-savvy individuals love to spend their time online and understand how to research brands, products, and services using the Internet.
Gen Z characteristics and consumer behavior
When learning how to market to Gen Z in 2025, you need to understand their characteristics and typical consumer behavior.
Check out these statistics to learn more about typical Gen Z characteristics and consumer behavior:
81% of Gen Z teenagers use social media
73% of Gen Zers watch over-the-top (OTT) video content on smartphones or tablets
60% of Gen Zers use Instagram to discover new brands, products, and services
48% of Gen Zers purchase products and services from social media
33% of Gen Zers say they don’t watch live or cable TV
So, what’s the bottom line?
Generation Z spends most of their time online, whether it’s to watch their favorite TV shows or purchase new products. To reach this demographic, you need a strong digital marketing strategy that promotes your products and services.