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Systematic promotion

Posted: Mon Jan 20, 2025 7:23 am
by Maksudasm
Let's say you decided to buy a refrigerator, came to a hypermarket of appliances, chose a suitable model, but the manager does not want to provide you with proper service: reluctantly answers questions, makes you wait a long time for information. In the end, it turns out that the terminal does not work, you need to pay in cash, and they ask for an exorbitant price for delivery. Naturally, such treatment will discourage you from making purchases in this store.

It turns out that even with a quality product, the seller did not get you as a real buyer, because the sales tools (service, delivery, cashless payment, etc.) in the establishment simply do not work. In this case, we can conclude that the store owner does not apply a systematic approach to business, since he does not have coherence of all services: from the consulting department to logistics.

This model is also applicable linkedin database to the promotion of online courses. Each stage of interaction with a potential client (getting to know about the product on a social network, going to the website, contacting the chatbot, making a purchase) should form a single, well-established communication system. The work of sales tools should be structured so that they function in one direction, motivating the potential buyer to purchase the product.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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