9. Offline activities
Posted: Mon Jan 20, 2025 8:17 am
Target high-intent audiences on Facebook and Instagram, create custom audience events, people who visited specific pages, 14
In most cases, you'll need to el salvador b2b leads select a conversion event configured in Event Manager, or target users who visited a specific page related to your offer. Note that you can target visitors to multiple pages within the same audience by adding URL parameters, clicking "Include more users," and repeating the process.
Before saving an audience, double-check the retention period. By default, the audience includes anyone who has visited the page in the past 30 days. However, if you want to convert users who recently responded to a TOFU ad, you may want to change the time frame to 7 days or 14 days.
When you want to set up more precise audience targeting, use the Customer Lists option in Ads Manager or the Audiences dashboard. If a potential customer opts in to receive your digital marketing materials or submits a lead generation form, you can sync it with your CRM and upload the data for audience targeting.
Target high-intent audiences on Facebook and Instagram, create audiences from lists, and prepare your customer list 15
As of May 2023, Meta only has one CRM integration: Mailchimp. Therefore, if you use another CRM or use Google Sheets to track customer data, you will need to export and format the data before uploading it to Ads Manager. For best results, add customer value data to your customer list.
In most cases, you'll need to el salvador b2b leads select a conversion event configured in Event Manager, or target users who visited a specific page related to your offer. Note that you can target visitors to multiple pages within the same audience by adding URL parameters, clicking "Include more users," and repeating the process.
Before saving an audience, double-check the retention period. By default, the audience includes anyone who has visited the page in the past 30 days. However, if you want to convert users who recently responded to a TOFU ad, you may want to change the time frame to 7 days or 14 days.
When you want to set up more precise audience targeting, use the Customer Lists option in Ads Manager or the Audiences dashboard. If a potential customer opts in to receive your digital marketing materials or submits a lead generation form, you can sync it with your CRM and upload the data for audience targeting.
Target high-intent audiences on Facebook and Instagram, create audiences from lists, and prepare your customer list 15
As of May 2023, Meta only has one CRM integration: Mailchimp. Therefore, if you use another CRM or use Google Sheets to track customer data, you will need to export and format the data before uploading it to Ads Manager. For best results, add customer value data to your customer list.