Google Trends: why is it essential in your digital marketing?
Posted: Mon Jan 20, 2025 8:22 am
For your digital marketing to be effective, you need to produce quality content that is relevant, useful and interesting to your target audience. And how do you know which topics, keywords and trends are most interesting to your audience?
One of the most powerful tools for this is Google Trends , a free platform that shows what people are searching for on Google in real time or at specific times. In this content, we will show you how you can use Google Trends to boost your content production and get better results. Follow along!
What is Google Trends and how does it work?
Google Trends is a tool that allows you to analyze the zalo database and frequency of searches for specific terms or topics on Google. With it, you can find out which topics are most popular in different regions, categories, periods and languages.
Additionally, you can compare different terms or topics to see which ones are most relevant or interesting to your audience. You can also explore related queries, which are searches that people make after searching for your main term or topic. Take a look at this example where we searched for “digital marketing”:
Google Trends graph showing search frequency for the keyword digital marketing over time
Therefore, we can do some research on other related topics, such as “content production” and “social media” and compare the number of searches for each of them. The one with the most searches can be prioritized when creating content.
Google Trends graph comparing search volume for the words digital marketing, content production and social media over time
Another way to use it is to scroll down to the bottom of the page, where you will see terms related to the topic you have chosen, which are often recurring questions for many people. This way, you can create content that is more aligned with what your audience wants and needs, increasing the chances of generating traffic, engagement and conversions.
In this example, one of the good ideas for the topic “ digital marketing ” would be “what is copy in digital marketing ”.
How to use Google Trends to boost your content production?
Now that you know what Google Trends is and how it works, let’s look at some ways you can use this tool to boost your content production. Check it out!
1. Discover the most relevant topics for your audience
One of the simplest and most effective ways to use Google Trends is to discover the most relevant topics for your audience. To do this, you can type in a generic term or topic related to your niche market and see what the search trends are, as we did in the example above, or look at the most searched topics on the home page.
2. Find the best keywords for your content
Another way to use Google Trends to boost your content production is to find the best keywords for your content. Keywords are the terms that people use to search on Google and that must be present in your content for it to be found and ranked.
To find the best keywords, you can use the same comparison function mentioned above, which allows you to compare up to five different terms or topics and see which one has the most interest or relevance. You can also filter by country, category, time period, and search type.
To find good keywords, for example, you can compare a term with other similar ones, such as “online marketing”, “internet marketing”, “digital marketing and social media” or “digital marketing for small businesses”.
One of the most powerful tools for this is Google Trends , a free platform that shows what people are searching for on Google in real time or at specific times. In this content, we will show you how you can use Google Trends to boost your content production and get better results. Follow along!
What is Google Trends and how does it work?
Google Trends is a tool that allows you to analyze the zalo database and frequency of searches for specific terms or topics on Google. With it, you can find out which topics are most popular in different regions, categories, periods and languages.
Additionally, you can compare different terms or topics to see which ones are most relevant or interesting to your audience. You can also explore related queries, which are searches that people make after searching for your main term or topic. Take a look at this example where we searched for “digital marketing”:
Google Trends graph showing search frequency for the keyword digital marketing over time
Therefore, we can do some research on other related topics, such as “content production” and “social media” and compare the number of searches for each of them. The one with the most searches can be prioritized when creating content.
Google Trends graph comparing search volume for the words digital marketing, content production and social media over time
Another way to use it is to scroll down to the bottom of the page, where you will see terms related to the topic you have chosen, which are often recurring questions for many people. This way, you can create content that is more aligned with what your audience wants and needs, increasing the chances of generating traffic, engagement and conversions.
In this example, one of the good ideas for the topic “ digital marketing ” would be “what is copy in digital marketing ”.
How to use Google Trends to boost your content production?
Now that you know what Google Trends is and how it works, let’s look at some ways you can use this tool to boost your content production. Check it out!
1. Discover the most relevant topics for your audience
One of the simplest and most effective ways to use Google Trends is to discover the most relevant topics for your audience. To do this, you can type in a generic term or topic related to your niche market and see what the search trends are, as we did in the example above, or look at the most searched topics on the home page.
2. Find the best keywords for your content
Another way to use Google Trends to boost your content production is to find the best keywords for your content. Keywords are the terms that people use to search on Google and that must be present in your content for it to be found and ranked.
To find the best keywords, you can use the same comparison function mentioned above, which allows you to compare up to five different terms or topics and see which one has the most interest or relevance. You can also filter by country, category, time period, and search type.
To find good keywords, for example, you can compare a term with other similar ones, such as “online marketing”, “internet marketing”, “digital marketing and social media” or “digital marketing for small businesses”.