"Selling the Invisible: A Guide to Modern Services Marketing" by Harry Beckwith
Posted: Mon Jan 20, 2025 8:47 am
"Selling the Invisible: A Guide to Modern Services Marketing" by Harry BeckwithThe author explains how to create value and present a product convincingly to a customer in a market where products cannot be touched or seen. The book provides a wide range of strategies for building a strong brand and communicating effectively with the consumer.
From Customer to Fan: 501 Ways to Increase Loyalty to Your Company by Donna KatingThe author offers half a thousand proven ways to increase loyalty that will turn ordinary customers into brand fans. The book is full of practical advice that can be easily adapted to any business.
"Neuromarketing in Action: How to Get Inside the Buyer's Brain" by David LewisThe author reveals how marketers can use knowledge about how the brain works for effective advertising strategies and high sales. The book is filled with scientific data and practical examples.
"Community Management. Strategy and Practice of Growing Loyal Communities", Vlad TitovA comprehensive guide to building and managing online communities. The book will teach you how to turn ordinary customers into brand advocates.
"Affiliate Marketing for zalo database Dummies" by Evgeniy PrussakoThe author answers the main questions that newcomers to affiliate marketing have. The book will become a reliable assistant for those who want to start earning money on affiliate programs.
"The Tipping Point" by Malcolm GladwellA deep dive into how ideas, products, and advertising messages spread like viruses. Gladwell explores how small changes can lead to big social phenomena, and what makes content contagious.
"100+ Hacks for Internet Marketers. How to Get Traffic and Convert It into Sales", Evgeniya KryukovaA collection of practical tips and techniques for collecting traffic and generating sales from it. Kryukova shares methods and tools that will help optimize online campaigns and achieve high results with minimal costs.
Book collections by specialization"Internet Marketing" by Andrey GavrikovThe author reveals strategies for attracting customers, increasing sales and brand awareness using digital tools. The book covers SEO, SMM, contextual advertising, analytics and other methods.1. Digital Marketing
"Digital Marketing: Some Technologies" by Margarita AkulichThe book covers key digital marketing technologies: chatbots, biometrics, machine learning. It will help those who want to learn more about modern tools and use them effectively.
"China's Tech Titans" by Rebecca FanninThe author analyzes the reasons for the success of the Chinese tech industry. The book describes how Baidu, Alibaba, Tencent and other Chinese companies are shaping the digital world.
"Undercover Advertising and the Secret World of Online Marketing" by Mara EinsteinEinstein analyzes how brands penetrate consumers' lives through unobtrusive methods of promotion. The book contains native advertising practices and explains how to use them.
"Customer Centricity: Responding to Consumers in the Digital Age" by Peter FaderThe book examines the specifics of implementing a customer-focused strategy using examples from well-known corporations. It will show how companies can receive long-term benefits in the form of loyalty from their most valuable customers.
"International Digital Marketing in China" by Lala HuThe author examines the main aspects of international digital marketing in China. The book describes real examples of companies promoting themselves in social networks of this country.
"Artificial Intelligence in Marketing" by Katie KingThis book is a great help for marketers and young entrepreneurs. It contains the experience of experts from different fields who have successfully implemented artificial intelligence technologies in their companies.
"Social Media Marketing" by Damir HaliloThe author shares proven techniques for creating content with high engagement and conversion. The book covers working with key platforms, targeting, analytics, and cases of successful campaigns.
From Customer to Fan: 501 Ways to Increase Loyalty to Your Company by Donna KatingThe author offers half a thousand proven ways to increase loyalty that will turn ordinary customers into brand fans. The book is full of practical advice that can be easily adapted to any business.
"Neuromarketing in Action: How to Get Inside the Buyer's Brain" by David LewisThe author reveals how marketers can use knowledge about how the brain works for effective advertising strategies and high sales. The book is filled with scientific data and practical examples.
"Community Management. Strategy and Practice of Growing Loyal Communities", Vlad TitovA comprehensive guide to building and managing online communities. The book will teach you how to turn ordinary customers into brand advocates.
"Affiliate Marketing for zalo database Dummies" by Evgeniy PrussakoThe author answers the main questions that newcomers to affiliate marketing have. The book will become a reliable assistant for those who want to start earning money on affiliate programs.
"The Tipping Point" by Malcolm GladwellA deep dive into how ideas, products, and advertising messages spread like viruses. Gladwell explores how small changes can lead to big social phenomena, and what makes content contagious.
"100+ Hacks for Internet Marketers. How to Get Traffic and Convert It into Sales", Evgeniya KryukovaA collection of practical tips and techniques for collecting traffic and generating sales from it. Kryukova shares methods and tools that will help optimize online campaigns and achieve high results with minimal costs.
Book collections by specialization"Internet Marketing" by Andrey GavrikovThe author reveals strategies for attracting customers, increasing sales and brand awareness using digital tools. The book covers SEO, SMM, contextual advertising, analytics and other methods.1. Digital Marketing
"Digital Marketing: Some Technologies" by Margarita AkulichThe book covers key digital marketing technologies: chatbots, biometrics, machine learning. It will help those who want to learn more about modern tools and use them effectively.
"China's Tech Titans" by Rebecca FanninThe author analyzes the reasons for the success of the Chinese tech industry. The book describes how Baidu, Alibaba, Tencent and other Chinese companies are shaping the digital world.
"Undercover Advertising and the Secret World of Online Marketing" by Mara EinsteinEinstein analyzes how brands penetrate consumers' lives through unobtrusive methods of promotion. The book contains native advertising practices and explains how to use them.
"Customer Centricity: Responding to Consumers in the Digital Age" by Peter FaderThe book examines the specifics of implementing a customer-focused strategy using examples from well-known corporations. It will show how companies can receive long-term benefits in the form of loyalty from their most valuable customers.
"International Digital Marketing in China" by Lala HuThe author examines the main aspects of international digital marketing in China. The book describes real examples of companies promoting themselves in social networks of this country.
"Artificial Intelligence in Marketing" by Katie KingThis book is a great help for marketers and young entrepreneurs. It contains the experience of experts from different fields who have successfully implemented artificial intelligence technologies in their companies.
"Social Media Marketing" by Damir HaliloThe author shares proven techniques for creating content with high engagement and conversion. The book covers working with key platforms, targeting, analytics, and cases of successful campaigns.