Social Platforms The number of followers is not so important
Posted: Mon Jan 20, 2025 9:58 am
(Unless the only goal of the business is Brand Awareness): better to have fewer followers, but very active, who interact with the page, rather than a thousand passive followers. Otherwise, what sense would there be in managing social channels? Social media is the realm of engagement, conversation, and entertainment.
Crucial is the engagement rate in terms of likes, comments and shares, but also how many times and how the brand's official hashtag has been used (this in fact leads to word of mouth online: the more people publish posts with that armenia email list hashtag, the more the brand circulates online).
But don’t stop there: don’t stop at the statistics, but look at the questions you’ve received in your inbox. This is really valuable qualitative data, which gives you timely ideas about what your audience thinks about your product or service. Website/Blog/E-commerce Site sessions. Average length of stay.
Bounce rate . Cart abandonment rate. New VS. Returning Users. Channels from which users arrive on the site (advertisement, banner, article, etc.). Email Marketing Number of subscribers and, above all, unsubscribers. Email Open Rate. Number of clicks on a given CTA.
Crucial is the engagement rate in terms of likes, comments and shares, but also how many times and how the brand's official hashtag has been used (this in fact leads to word of mouth online: the more people publish posts with that armenia email list hashtag, the more the brand circulates online).
But don’t stop there: don’t stop at the statistics, but look at the questions you’ve received in your inbox. This is really valuable qualitative data, which gives you timely ideas about what your audience thinks about your product or service. Website/Blog/E-commerce Site sessions. Average length of stay.
Bounce rate . Cart abandonment rate. New VS. Returning Users. Channels from which users arrive on the site (advertisement, banner, article, etc.). Email Marketing Number of subscribers and, above all, unsubscribers. Email Open Rate. Number of clicks on a given CTA.