The nature and proposition of your business

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Once you identify and analyze your target customer segments, planning goes much deeper. Artificial Intelligence Powered Digital Marketing Strategy You need to have a plan for reaching them, what message you want to convey to each group. Groups may differ in many ways, and most likely they are.


The proposition required to attract lapsed customers new zealand phone number resource back is different from the proposition required to attract lapsed customers back. Encourage existing customers to increase their spending by purchasing additional products and services.and the type of audience will largely determine the approach you take in marketing your key prospects and.


How data segmentation improves lead generation results If you have clients on LinkedIn, then reaching out to them through the platform might be a good solution. Likewise, if your business is highly visual then platforms like Instagram, Pinterest, YouTube or even Tiktok may be relevant to you, Facebook is huge so it may not be the channel for you.