Impressions in relation to other important SEO metrics

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There are many different SEO metrics , each with a relative weight within an SEO strategy. As we have seen this week, impressions are important, but they must be contrasted with other factors that affect positioning. In this post we review some of the most important ones.

The relative weight of impressions in SEO
What percentage of your SEO depends on the number of impressions? It is impossible to measure, but it is a measure that we should take into account regularly.

We recently looked at the relationship between impressions and visits. It is essential that these two parameters are related and compensate each other, but in addition, impressions are closely related to other factors that affect SEO, such as the following.

Organic visits
Organic visits are those that come from search engines. Impressions, that is, the number of times your page is viewed by a person who has searched for a keyword in a search engine, have a lot to do with the vnpay database visits to your website, since in both cases, work is done from the SERP of a search engine.

An increase in impressions usually increases the organic traffic rate of a website.

Keywords
The number of keywords also has a lot to do with impressions. In SEO, quality is always more important than quantity. The same is true for the keywords we are going to position ourselves with. It is better to focus on and establish a series of keywords that receive a good number of impressions, which allow us to obtain visits and conversions.

Visibility
This is a metric closely related to the previous ones and, of course, also to impressions.

Visibility is the number of keywords that bring traffic and the position they occupy. Obviously, the greater the number of keywords and the better positioned they are, the greater visibility I will get.

Crawling and indexing
If a page is not indexed, it will not be crawled and therefore will not have impressions.

It is important to periodically check that our pages are correctly indexed and are therefore displayed to the user regularly.

The relative weight of SEO metrics
As you know, there are more than 200 parameters that Google uses to evaluate a website and position it. The relative weight of each one is impossible to determine, so we must work on each one of them in order to develop a balanced SEO strategy.