How to do an SEO audit for your company's website

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An SEO audit should assess the current status of your website in relation to positioning, in order to provide you with ideas for your positioning strategy. Typically, an SEO audit is carried out by a positioning agency, using professional tools, so that all the elements that make up your website will be analysed.

Professional SEO audit VS your own audit
Nowadays, anyone can draw conclusions about their current SEO status with free tools. There are many programs and websites that help you check your current positioning, however, if you want this information to be useful for your website, it is best to contact an agency.

SEO agencies not only perform a thorough SEO audit of rcs database website, they also offer you all the solutions you need to work on your website's weaknesses and reinforce everything that already works.

If your company operates through a website, it is best to carry out a thorough SEO audit to evaluate your positioning work. Based on the conclusions drawn, you will be able to make decisions for the future.

What information does an SEO audit provide?
Explaining in a few words all the information contained in an SEO audit is complex, since there are hundreds of parameters that are evaluated, but the following are the data that cannot be missing in any SEO audit.

Indexing data: This is the first step. It involves checking that all the pages we want to show are indexed. If not, we will have to add the index tag and wait for Google to crawl and locate the page.
Metadata: Meta descriptions, keywords, titles and other factors that affect our positioning.
Keywords positioned: This section may contain thousands of results, but it is essential to know which keywords we are positioning ourselves for and where we are appearing to our users.
Domain analysis. Since Page Rank stopped working, it has been necessary to rely on other tools. The most common is MOZ.
Links: Another of the fundamental blocks in an SEO audit, the links both internal and external.
Speed: This is a basic parameter; if the loading does not work, the page will not be positioned.