Web loading speed: what it is and how it affects your page
Posted: Mon Jan 20, 2025 10:43 am
If you weren't born in this century, you'll remember the endless waits you had to endure on a website from those used to be used several decades ago. Advances in technology have meant that nowadays it's very rare for a website to make you wait more than a few tenths of a second.
In this post, we are going to talk about the importance of optimizing web page loading speed so that your online marketing strategy does not decline due to a numbingly slow web page loading time.
What is web loading speed?
I assume that it is not very necessary for me to explain the meaning of this term, but just in case, I will leave it there for the delight of my readers:
Web loading speed is the time a website takes to load from when you click to access it until it is fully loaded for correct viewing and navigation.
When we talk about the speed of any person or object, it will always be related to time because without it - together with the position - it would not be possible to determine how fast it is; the same overseas chinese in australia data happens in the web environment, with time becoming gold in this era of immediacy in which we live.
What is the ideal web loading time?
The answer to the question about the ideal web loading time is very simple: Google has established a barrier of 3 seconds , which is the maximum amount of time that most users can expect for a website to load.
Just think about how many times you search for a certain information: When you click on a search result that takes too long to load, you often decide to go back to the previous step to check another website, right?
Google takes this habit into account and therefore penalizes those websites that exceed this loading limit and do not position them in the way that page administrators would like.
How to improve the loading speed of my website
There are a number of recommendations on factors that will help you improve web loading speed:
Hosting : Hosting is one of the most important elements when it comes to determining the speed of web loading. To optimize speed, it is necessary that this support has SSD hard drives, GZIP compression and correct caching systems for good performance of your page.
The template: There are many templates that are not optimized to improve the loading speed of a page, such as those that load many scripts and make the website too heavy and therefore slower. Therefore, it is advisable to be well informed before choosing a template so as not to choose one that may penalize your website.
Images: Nowadays, when the web environment is more visual than ever with the multiple possibilities that they offer, you have to be especially careful not to add them without size control and, thus, slow down the loading of your page.
Plugins : it is advisable to analyze them before adding them to the website because they can be a handicap for the loading speed of your website if they are too heavy.
In this post, we are going to talk about the importance of optimizing web page loading speed so that your online marketing strategy does not decline due to a numbingly slow web page loading time.
What is web loading speed?
I assume that it is not very necessary for me to explain the meaning of this term, but just in case, I will leave it there for the delight of my readers:
Web loading speed is the time a website takes to load from when you click to access it until it is fully loaded for correct viewing and navigation.
When we talk about the speed of any person or object, it will always be related to time because without it - together with the position - it would not be possible to determine how fast it is; the same overseas chinese in australia data happens in the web environment, with time becoming gold in this era of immediacy in which we live.
What is the ideal web loading time?
The answer to the question about the ideal web loading time is very simple: Google has established a barrier of 3 seconds , which is the maximum amount of time that most users can expect for a website to load.
Just think about how many times you search for a certain information: When you click on a search result that takes too long to load, you often decide to go back to the previous step to check another website, right?
Google takes this habit into account and therefore penalizes those websites that exceed this loading limit and do not position them in the way that page administrators would like.
How to improve the loading speed of my website
There are a number of recommendations on factors that will help you improve web loading speed:
Hosting : Hosting is one of the most important elements when it comes to determining the speed of web loading. To optimize speed, it is necessary that this support has SSD hard drives, GZIP compression and correct caching systems for good performance of your page.
The template: There are many templates that are not optimized to improve the loading speed of a page, such as those that load many scripts and make the website too heavy and therefore slower. Therefore, it is advisable to be well informed before choosing a template so as not to choose one that may penalize your website.
Images: Nowadays, when the web environment is more visual than ever with the multiple possibilities that they offer, you have to be especially careful not to add them without size control and, thus, slow down the loading of your page.
Plugins : it is advisable to analyze them before adding them to the website because they can be a handicap for the loading speed of your website if they are too heavy.