Innovate and create meaningful experiences
Posted: Mon Jan 20, 2025 10:51 am
And Coachella is a prime example. The festival launched three NFT collections that included 10 tokens granting owners lifetime access to one weekend of the festival each April, along with virtual Coachella experiences forever.
But this isn’t the only festival creating NFT experiences. Lollapalooza recently announced that they are partnering with Bored Ape Yacht Club to launch NFT badges called POAP ( Proof of Attendance Protocol ). These are tokens to grant attendance or participation in an event that, in addition to being a virtual souvenir , allows access to certain communities and surprises.
Another brand planning to use POAP at festivals like Governor’s Ball , Stagecoach , and Lollapalooza is Bud Light Selterz . Their primary goal is to leverage these resources to create ongoing customer interactions and increase brand loyalty.
Brands like Cîroc are also using NFTs to market products denmark phone number list like their new vodka spritz, giving consumers the opportunity to access virtual events with famous artists to promote the brand, bringing their product to a whole new audience.
And let’s not forget Verizon , which also plans to offer NFTs that can be redeemed for perks at concert venues.
Cashless payments
Cashless transactions have been on the rise around the world and this year they play a major role at summer festivals such as Coachella, Lollapalooza and BottleRock Napa Valley.
Brands like PayPal and Venmo offer cashless RFID wristbands that contain a chip linked to attendees’ PayPal and Venmo accounts to enable cashless payments. Quick and easy!
With the gradual return of mass events and the resumption of in-person activities, brands are betting on combining real life and Virtual Marketing to offer memorable experiences and reach a wider audience.
Innovations such as metaverse links, NFTs, virtual memories and AR filters will be key assets for marketing campaigns in the coming years. While these tools work very well on their own, when combined in an experiential marketing strategy, they have a greater impact: they allow for clear brand identification and reach consumers in a meaningful way.
But this isn’t the only festival creating NFT experiences. Lollapalooza recently announced that they are partnering with Bored Ape Yacht Club to launch NFT badges called POAP ( Proof of Attendance Protocol ). These are tokens to grant attendance or participation in an event that, in addition to being a virtual souvenir , allows access to certain communities and surprises.
Another brand planning to use POAP at festivals like Governor’s Ball , Stagecoach , and Lollapalooza is Bud Light Selterz . Their primary goal is to leverage these resources to create ongoing customer interactions and increase brand loyalty.
Brands like Cîroc are also using NFTs to market products denmark phone number list like their new vodka spritz, giving consumers the opportunity to access virtual events with famous artists to promote the brand, bringing their product to a whole new audience.
And let’s not forget Verizon , which also plans to offer NFTs that can be redeemed for perks at concert venues.
Cashless payments
Cashless transactions have been on the rise around the world and this year they play a major role at summer festivals such as Coachella, Lollapalooza and BottleRock Napa Valley.
Brands like PayPal and Venmo offer cashless RFID wristbands that contain a chip linked to attendees’ PayPal and Venmo accounts to enable cashless payments. Quick and easy!
With the gradual return of mass events and the resumption of in-person activities, brands are betting on combining real life and Virtual Marketing to offer memorable experiences and reach a wider audience.
Innovations such as metaverse links, NFTs, virtual memories and AR filters will be key assets for marketing campaigns in the coming years. While these tools work very well on their own, when combined in an experiential marketing strategy, they have a greater impact: they allow for clear brand identification and reach consumers in a meaningful way.