So how could we help them?
Posted: Mon Jan 20, 2025 11:00 am
Using text CTAs within content is a great way to avoid banner blindness. To increase visibility, it's best to create hyperlinks at the beginning of paragraphs or at the end of them. You can also take advantage of proximity with H2 headings.
Another suggestion is to implement “Learn More” or “Related Content” paragraphs within the text, including 3 or more links to relevant offers.
I call this tactic “templating,” but it can be any type of rich content that you think would help your reader.
It's super simple:
look at your Google Analytics and find the most popular blog posts you have;
read each and every one of them taking into account the user's intention;
Spot ideas for new lead generation offers that you can create and promote within that content.
I got this information from this Hubspot blog post and noticed other companies are doing it too when I read this Sleeknote newsletter.
Here at Rock Content, I noticed that our Portuguese blog post france phone number list about SWOT analysis was always within the currently active users section of Google Analytics, for example. And of course, it was among the top 10 blog posts in terms of sessions.
Screenshot of the Google Analytics console of the Portuguese Rock Content blog showing the currently active users section .
By analyzing the blog post, the primary keyword, and the secondary keywords, we understood that people who came to this post didn't just want to know what SWOT was. They were probably trying to do a SWOT analysis for themselves.
Well, I created a template using Google Slides, so after reading the blog post and learning all the steps needed to do a SWOT analysis, you could quickly create a presentation with your main ideas.
Another suggestion is to implement “Learn More” or “Related Content” paragraphs within the text, including 3 or more links to relevant offers.
I call this tactic “templating,” but it can be any type of rich content that you think would help your reader.
It's super simple:
look at your Google Analytics and find the most popular blog posts you have;
read each and every one of them taking into account the user's intention;
Spot ideas for new lead generation offers that you can create and promote within that content.
I got this information from this Hubspot blog post and noticed other companies are doing it too when I read this Sleeknote newsletter.
Here at Rock Content, I noticed that our Portuguese blog post france phone number list about SWOT analysis was always within the currently active users section of Google Analytics, for example. And of course, it was among the top 10 blog posts in terms of sessions.
Screenshot of the Google Analytics console of the Portuguese Rock Content blog showing the currently active users section .
By analyzing the blog post, the primary keyword, and the secondary keywords, we understood that people who came to this post didn't just want to know what SWOT was. They were probably trying to do a SWOT analysis for themselves.
Well, I created a template using Google Slides, so after reading the blog post and learning all the steps needed to do a SWOT analysis, you could quickly create a presentation with your main ideas.