Your future buyer has already clearly identified
Posted: Tue Jan 21, 2025 3:57 am
Links to your company blog, webinars and e-books will be highly appreciated information by your potential buyer. Also having a presence by providing videos or newsletters will be sources of content for an initial contact. 2.- Second phase: Argue buyer journey The second phase of the content strategy for the customer journey is related to the Middle of the Funnel stage. In the previous phase, you have provided all the information possible. their need and is now starting to look for solutions. Now the content strategy for the customer journey is based on content focused on strong sales arguments. You start using this type of content because the customer is in the 'Consideration' phase of the Customer Journey. At this point the customer starts to evaluate all the options presented to them. Here the message must be more direct.
You must start talking about the advantages and yahoo email list characteristics of your product so that it is identified as a possible solution to what they are looking for. You are no longer in an informative phase in terms of content. With content it is advisable to offer solutions to try to educate the user and so that they reach the conclusion that your product responds to what they are looking for. 3.- Third phase: Relevant content In this phase, you need to focus on content that provides relevant information about your brand and service with strong arguments. You should avoid direct purchasing content . The content strategy for the customer journey here is to lead the user towards the purchase action. Through very well argued content about your product. These arguments must clear up all kinds of doubts; they must be clear.
You must start talking about the advantages and yahoo email list characteristics of your product so that it is identified as a possible solution to what they are looking for. You are no longer in an informative phase in terms of content. With content it is advisable to offer solutions to try to educate the user and so that they reach the conclusion that your product responds to what they are looking for. 3.- Third phase: Relevant content In this phase, you need to focus on content that provides relevant information about your brand and service with strong arguments. You should avoid direct purchasing content . The content strategy for the customer journey here is to lead the user towards the purchase action. Through very well argued content about your product. These arguments must clear up all kinds of doubts; they must be clear.