Companies that automate emails see a 28% increase in conversion rate
Posted: Tue Jan 21, 2025 4:16 am
Something as simple as knowing someone’s general location can help you connect. Job position . Social media behaviors . Shopping behaviors . For example: recently viewed items. 4.- Automate messages One of the most important ways to personalize is by sending the right message at the right time through automation: 66% of consumers say they have made a purchase as a direct result of receiving an automated email. 80% of marketers report increased lead generation. What contributes to this significant increase in conversion rate? Companies that automate the B2C email marketing process are 133% more likely to send emails that are highly relevant to customers. Here's how: Send emails people actually want through automation and they stay on your subscriber list. Continue to nurture customers. Dramatically increases customer lifetime value.
What are the ways to automate? [bannerHero] A.- Event-triggered automation Did your customer just sign up for something? An instant welcome message can mean a lot . Include a special discount list of security and commodity brokers email addresses they weren’t expecting to make that sale now instead of later. Did someone abandon a cart? If you collected their email, send them a reminder. One of the main reasons people abandon carts at checkout is because the shipping cost was higher than expected. If it's worth it, offer to waive that cost if they complete the purchase or give them a discount. Did they miss watching a product video? Send a friendly reminder. These event-triggered emails can be just what a customer needs to take the next step or engage further . But timing is everything. Sending it manually the next day won’t cut it. B.- Personalization automation Use automation to collect data and segment your new subscribers automatically.
What are the ways to automate? [bannerHero] A.- Event-triggered automation Did your customer just sign up for something? An instant welcome message can mean a lot . Include a special discount list of security and commodity brokers email addresses they weren’t expecting to make that sale now instead of later. Did someone abandon a cart? If you collected their email, send them a reminder. One of the main reasons people abandon carts at checkout is because the shipping cost was higher than expected. If it's worth it, offer to waive that cost if they complete the purchase or give them a discount. Did they miss watching a product video? Send a friendly reminder. These event-triggered emails can be just what a customer needs to take the next step or engage further . But timing is everything. Sending it manually the next day won’t cut it. B.- Personalization automation Use automation to collect data and segment your new subscribers automatically.