it. Reach can be measured by the number of unique users who have seen the ad or content.
Posted: Tue Jan 21, 2025 4:31 am
Engagement characterizes how actively the audience reacts: comments, likes, reposts, etc.
Conversion. One of the most important criteria for success is the ability of marketing communications to generate conversions - i.e. to transfer the audience's attention into real actions, be it a purchase, registration, download or subscription.
Lead quality. A lead is a contact that can become a potential client. However, it is important venezuela phone number list not only to attract leads, but also to ensure their high quality. This is especially important for the B2B sector or niche markets, where the cost of leads can be significantly higher.
Return on investment (ROI). This is one of the most significant indicators that will help evaluate the financial effectiveness of your communications. ROI is calculated as the ratio of profit from marketing communications to the costs of them.
Brand image and perception. For a long-term strategy, it is important not only to work with short-term indicators, but also to evaluate the impact of marketing communications on the company's image. This may include such indicators as changes in consumer loyalty, improvement in brand reputation and perception of its values.
Main difficulties or problems and their impact
Conversion. One of the most important criteria for success is the ability of marketing communications to generate conversions - i.e. to transfer the audience's attention into real actions, be it a purchase, registration, download or subscription.
Lead quality. A lead is a contact that can become a potential client. However, it is important venezuela phone number list not only to attract leads, but also to ensure their high quality. This is especially important for the B2B sector or niche markets, where the cost of leads can be significantly higher.
Return on investment (ROI). This is one of the most significant indicators that will help evaluate the financial effectiveness of your communications. ROI is calculated as the ratio of profit from marketing communications to the costs of them.
Brand image and perception. For a long-term strategy, it is important not only to work with short-term indicators, but also to evaluate the impact of marketing communications on the company's image. This may include such indicators as changes in consumer loyalty, improvement in brand reputation and perception of its values.
Main difficulties or problems and their impact