Who buys your product or service?
Posted: Tue Jan 21, 2025 4:41 am
What problems do they want to solve?
Where do they look for information?
What influences their purchasing decisions?
For analysis use the data:
From CRM (average check, repeat sales).
From surveys and interviews.
From Google Analytics (website behavior, demographics).
3. Competitive analysis
Research your competitors:
What promotion channels do they use?
What unique value propositions (UVPs) do they have?
What weaknesses can be used to your advantage?
Example: If your competitor is active on social media but has weak content on germany phone number list their website, this could be a growth point for you.
Marketing plan
Main difficulties and their impact
1. Lack of data
Where do they look for information?
What influences their purchasing decisions?
For analysis use the data:
From CRM (average check, repeat sales).
From surveys and interviews.
From Google Analytics (website behavior, demographics).
3. Competitive analysis
Research your competitors:
What promotion channels do they use?
What unique value propositions (UVPs) do they have?
What weaknesses can be used to your advantage?
Example: If your competitor is active on social media but has weak content on germany phone number list their website, this could be a growth point for you.
Marketing plan
Main difficulties and their impact
1. Lack of data