The American Red Cross replying to Barnes and Noble on Threads.
Posted: Tue Jan 21, 2025 4:56 am
As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through japan business email list LinkedIn. Even better, it delivers 2x higher conversion rates and a 33% increase in purchase intent compared to other platforms.
Threads
In 2023, Meta launched Threads, which quickly became the fastest app to reach 100 million users. Since then, new features have been rolled out and users are starting to figure out how Threads fits into their daily scrolling habits.
Currently, most users turn to Threads to pass the time, though many also use it to stay updated on news and real-time events. While entertainment and education are key draws, users also enjoy seeing brands interact with one another, which has proven to be an effective strategy for brands on Threads looking to drive engagement.
Social entertainment networks
The rise of short-form video—along with the growing accessibility of video editing tools like CapCut and Canva—has ushered in what social media consultant Rachel Karten calls the “social entertainment era.”
Consumers now prefer entertaining content across all platforms, with 66% of social users finding “edutainment” to be the most engaging form of brand content—outperforming memes, serialized content and skits. While all platforms are beginning to favor more entertaining content, certain networks are built with entertainment at their core. Those include:
YouTube
More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.
As consumer attention spans shorten, YouTube’s relatively long videos continue to appeal—even when it comes to brand posts. Over half (51%) of YouTube users favor brands’ long-form videos. The long-form nature of YouTube content also allows you to create short-form content for other video platforms like Instagram and TikTok, maximizing your reach and ROI.
Threads
In 2023, Meta launched Threads, which quickly became the fastest app to reach 100 million users. Since then, new features have been rolled out and users are starting to figure out how Threads fits into their daily scrolling habits.
Currently, most users turn to Threads to pass the time, though many also use it to stay updated on news and real-time events. While entertainment and education are key draws, users also enjoy seeing brands interact with one another, which has proven to be an effective strategy for brands on Threads looking to drive engagement.
Social entertainment networks
The rise of short-form video—along with the growing accessibility of video editing tools like CapCut and Canva—has ushered in what social media consultant Rachel Karten calls the “social entertainment era.”
Consumers now prefer entertaining content across all platforms, with 66% of social users finding “edutainment” to be the most engaging form of brand content—outperforming memes, serialized content and skits. While all platforms are beginning to favor more entertaining content, certain networks are built with entertainment at their core. Those include:
YouTube
More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.
As consumer attention spans shorten, YouTube’s relatively long videos continue to appeal—even when it comes to brand posts. Over half (51%) of YouTube users favor brands’ long-form videos. The long-form nature of YouTube content also allows you to create short-form content for other video platforms like Instagram and TikTok, maximizing your reach and ROI.