When do you need to use an email deliverability tool?
Posted: Tue Jan 21, 2025 4:58 am
The answer you probably expect here is: when your deliverability score is low.
And while that answer would be partially true, it'd also be incomplete .
Let's cut right to the canadian ceo email list chase and give you the truth:
For any deliverability score, you need a deliverability tool working behind the scenes to:
Improve your deliverability score when it's low
Maintain your deliverability score when it's high
Most people understand the first use case but not the second one.
But when sending unsolicited email, like cold email, your sender reputation may fluctuate.
A deliverability tool, like lemwarm , alerts you to any issues that might arise so that you can take steps to address them before your sender reputation suffers long-term damage.
You don't just boost your deliverability and then turn the tool off when your deliverability reaches a good level. That would render your work useless in no time.
Instead, you should keep the tool on at all times to maximize its chances of landing in your audience's inbox.
And while that answer would be partially true, it'd also be incomplete .
Let's cut right to the canadian ceo email list chase and give you the truth:
For any deliverability score, you need a deliverability tool working behind the scenes to:
Improve your deliverability score when it's low
Maintain your deliverability score when it's high
Most people understand the first use case but not the second one.
But when sending unsolicited email, like cold email, your sender reputation may fluctuate.
A deliverability tool, like lemwarm , alerts you to any issues that might arise so that you can take steps to address them before your sender reputation suffers long-term damage.
You don't just boost your deliverability and then turn the tool off when your deliverability reaches a good level. That would render your work useless in no time.
Instead, you should keep the tool on at all times to maximize its chances of landing in your audience's inbox.